Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
Corporate Strategy
Corporate Strategy
Instructor: Bart Vanneste
Access provided by New York State Department of Labor
111,889 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(2,603 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
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Assessments
6 assignments
Taught in English
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There are 4 modules in this course
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
What's included
8 videos7 readings1 assignment
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
11 videos4 readings2 assignments1 discussion prompt
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos2 readings1 assignment1 peer review
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos5 readings2 assignments
Instructor
Instructor ratings
4.9 (1,004 ratings)
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4.8
2,603 reviews
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NM
5
Reviewed on Jun 29, 2022
A very crisp and easy to understand content. Lot of emphasis on explaining different strategy concepts through management models and frameworks. Overall, a great course !
LM
5
Reviewed on Mar 14, 2021
Really great course for anyone looking to revisit the theory behind strategic decision making and dive deeper into how to
FF
5
Reviewed on Aug 17, 2023
Useful, substantial, and necessary to increase your business. The teacher explains each topic clearly by giving real examples for us to connect in each case. I recommend.
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