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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,872 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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2776 - 2800 of 6,018 Reviews for Foundations of Digital Marketing and E-commerce

By Chadha S

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Jun 11, 2024

It was really very insightful and intresting!

By Fazil N

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Apr 18, 2024

I feel blessed to have completed this course.

By Simas G

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Mar 11, 2024

proper structured information well presented.

By Meliza R

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Feb 19, 2024

I've learned so much! and I'm just starting!!

By Jazuli A M

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Dec 3, 2023

Very nice program and interesting instructors

By José M G C

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Aug 5, 2023

The best course about marketing I've ever had

By Claudia H

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Aug 3, 2023

Excellent information! I am learning so much.

By BRIAN J

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Jul 11, 2023

Great instructors and easy to understand tuto

By NSC_ U

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Jul 9, 2023

Best platform to get skills with practise !!!

By Joachim S P

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Jul 8, 2023

excellent and very easy to understand course!

By aliza s

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Mar 23, 2023

Its Fantastic I love the the way of teaching.

By Munir A

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Feb 13, 2023

it was amaizing and so helpful

thanks Coursera

By rishabh s

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Jan 16, 2023

awesome course is so much interestinteresting

By Jennifer C

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Dec 30, 2022

Excellent! Very thorough and I learned a lot.

By Michael G

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Dec 18, 2022

I learned a lot and I am excited to continue.

By Nana Y A

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Dec 7, 2022

Very impressive... Really enjoyed the course!

By Abdelghani E

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Dec 4, 2022

c'était tellement riche en informations

merci

By Stvng T

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Nov 26, 2022

Detailed, well taught and totally insightful.

By Marvin D

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Nov 10, 2022

fast paced and very professional presentation

By Shahzeb D

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Nov 6, 2022

Very nice and highly recommended for everyone

By Imran M

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Nov 1, 2022

This is an excellent and life-changing course

By Mohamed A

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Aug 30, 2022

Wonderful course, thank you for your efforts.

By Destiny K

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Jul 30, 2022

Wonderful course that was easy to understand!

By Keitiretse M K

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Jun 8, 2022

It was fun and I learned useful information.