Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

Filter by:

4776 - 4800 of 6,013 Reviews for Foundations of Digital Marketing and E-commerce

By Abdulkadir C

•

Apr 14, 2024

perfect

By kingnanaprempeh

•

Apr 2, 2024

Amazing

By Lourdes B

•

Feb 7, 2024

love it

By Romaulens J A

•

Jan 17, 2024

Amazing

By ENNAJI A

•

Dec 11, 2023

Amazing

By Apurba G

•

Nov 30, 2023

AMAZING

By BLESSING O

•

Nov 25, 2023

Awesome

By Sugih M

•

Nov 3, 2023

Perfect

By Haresh S

•

Oct 28, 2023

Perfect

By zeeshan a

•

Oct 5, 2023

Love it

By Rossal S

•

Oct 2, 2023

love it

By Muhammad S

•

Sep 19, 2023

Awesome

By Emmanuel E E

•

Sep 18, 2023

awesome

By Alaadin S

•

Sep 11, 2023

amazing

By Rabia I

•

Sep 10, 2023

amazing

By Ola H K

•

Sep 4, 2023

perfect

By Talha H 5

•

Sep 3, 2023

Perfect

By Suzanne

•

Aug 27, 2023

perfect

By Rishabh J

•

Aug 20, 2023

AWESOME

By Deleted A

•

Aug 14, 2023

perfect

By Arya B

•

Aug 10, 2023

AMAZING

By Abuubakar I M

•

Aug 8, 2023

awesome

By chamod d i

•

Jul 26, 2023

awesome

By Egehan Y

•

Jul 21, 2023

Amazing

By Tural Ə

•

Jul 5, 2023

perfect