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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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2276 - 2300 of 6,011 Reviews for Foundations of Digital Marketing and E-commerce

By Amitesh J

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May 21, 2022

Fantastic course if you want an overview of all things digital.

By Jenny K

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May 10, 2022

Amazing course! The contents are super insightful and engaging.

By SRINIDHI S

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Jan 28, 2025

taught me cources by university professors or industry leaders

By muhammad b

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Jan 21, 2025

one of the best certification for starting as Digital Marketer

By WAGNER M F

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Jan 5, 2025

This is an incredible resource for marketers and entrepreneurs

By Azaan B

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Nov 14, 2024

good information about the basics of this course i have learnt

By Lakshika M

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May 24, 2024

Very important details share through this course and recommend

By Joana R

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May 13, 2024

Really simple and easy to follow course. Definitely recommend.

By Mohammad S

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Apr 14, 2024

Excellent course and hoping it to be useful in practical life.

By Marek P

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Mar 11, 2024

Mega ciekwe i wartościowe treści ! biore się za drugi rodział!

By Vishal D

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Feb 19, 2024

Great foundation. Thankful and looking forward to the next one

By mwangi n

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Feb 19, 2024

articulate, comprehensive and very informative. I learnt a lot

By Matthew H

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Aug 14, 2023

Very clear and informative course, also provided lots of value

By Berk K

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Jun 30, 2023

A very nice education was given, endless thanks for everything

By John P D S

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Jun 4, 2023

Strong foundational course on Digital Marketing and E-commerce

By CedricD M

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May 29, 2023

Fast, easy, to the point, highly recommend for newbies like me

By NORAH I S A N I S A

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May 23, 2023

I love it and it was wonderful and ai have learned good things

By Mehmet A T

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Apr 26, 2023

Loved the structure of the course and the updated information.

By Maria G G

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Apr 17, 2023

I love how google cover the basics of marketing and e-commerce

By Mahmoud k e s

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Mar 24, 2023

really good start for anyone who wanna learn digital marketing

By NAEEM S

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Mar 5, 2023

THE BEST COURSE AND EXPLAINED IN VERY SIMPLE WAY TO UNDERSTAND

By Bosede O

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Jan 3, 2023

Thank you for the knowledge you gave out freely. I’m grateful!

By Krystal I

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Dec 22, 2022

Its an amazing way to delve into a career in digital marketing

By Marco N

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Dec 19, 2022

I found this course very useful and informative. Thanks Google

By Sukuma P

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Nov 10, 2022

very easy to understand. have a good showcase and info grafic