Hoje, as marcas são uma parte essencial dos negócios. Durante este curso, analisaremos os principais elementos que compõem uma marca, bem como as etapas e ações estratégicas que as fortalecem. Ao final do curso, você terá uma visão clara das implicações da gestão de marcas e do impacto que ela tem sobre as organizações e a realização de seus objetivos.



Gestão estratégica de marcas

Instructor: Sidney A. Ornelas Sánchez
Access provided by New York State Department of Labor
Details to know

Add to your LinkedIn profile
15 assignments
September 2024
See how employees at top companies are mastering in-demand skills


Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review

There are 4 modules in this course
What's included
2 videos13 readings4 assignments1 discussion prompt
What's included
2 videos10 readings3 assignments1 discussion prompt
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor

Offered by
Why people choose Coursera for their career




Recommended if you're interested in Business
Tecnológico de Monterrey
Tecnológico de Monterrey
Pontificia Universidad Católica del Perú
Fundação Instituto de Administração

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy