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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,980 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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2576 - 2600 of 5,343 Reviews for Marketing in a Digital World

By Aishwarya a k

•

Jan 4, 2022

ver usefu course course. I coul learn many new .

By Nguyen N D A

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Jul 24, 2021

Thank you for very helpful knowledge and content!

By Isna N K

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May 25, 2021

Help me understand strategis in digital marketing

By Refaat g

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May 19, 2021

it is a wonderful course from Illinois University

By Tatiana S

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Mar 8, 2021

Amazing course! Very interesting and interactive.

By Somil M

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Nov 29, 2020

This course is the best thing ever happened to me

By Yibei C

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Sep 26, 2020

very good and complete course. You'll learn a lot

By Akriti A

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Aug 26, 2020

great mentor easily able to study and understand.

By Pranil P Y

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Jul 31, 2020

Well Designed course. One should surely pursue it

By Raja K

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Jul 23, 2020

This course is completed today thank you so much.

By Zakhiriddin O S u

•

May 16, 2020

One of the best online courses I have ever taken.

By Kelly B

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May 12, 2020

Great foundation for digital marketing knowledge!

By Anik D

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Apr 15, 2020

One of the best courses on Marketing on Coursera!

By Myah S D

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Jan 13, 2020

Really interesting course! I highly recommend it.

By Roselyn B E

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Sep 3, 2018

I REALLY LOVE EVERYTHING ABOUT THIS COURSE THANKS

By Renato S A

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Apr 29, 2018

The best course of Marketing I took in my life!!!

By Aung P

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Mar 14, 2018

gained knowledge and resourceful course to digest

By Muhammad I

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Oct 12, 2017

An excellent course and well methodical delivered

By SHAMEKA H

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Mar 2, 2017

Great Course! Can't wait to continue to the next!

By Małgorzata O

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Feb 17, 2017

Very effective intorduction into marketing world!

By Lai W K

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Feb 12, 2017

Great course to understand the digital marketing.

By Anton H

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Jan 23, 2016

great inspiration and knowledge-update. thank you

By DAVID A R G

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Sep 27, 2022

Excellente curso concreto y muy bien expliacado

By MEHMUDUL H

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Nov 12, 2021

This is a very good course for Digital Marketing

By Diani P

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Jul 28, 2021

Great course and instructor. Highly recommended.