This two-course Social Media Marketing program equips you with the skills to excel digital marketing roles. Learn to attract new customers, engage them through digital channels, and drive transactions. Delve into behavioral marketing, understand its types, personalization, and significance. Develop comprehensive strategies, build buyer personas, set goals, and evaluate digital channels. The course covers the RACE Framework to enhance engagement, drive conversions, and boost ROI. Gain expertise in Customer Lifecycle Management (CLM) to improve retention and maximize lifetime value.
Industry experts guide you with hands-on activities and examples simulating common digital marketing tasks. Completing both courses equips you to apply for entry-level digital marketing jobs.
By the end, you will:
Understand social media and behavioral marketing trends
Optimize Facebook and Instagram pages
Plan and execute social media strategies
Analyze key metrics and optimize performance
Applied Learning Project
- Project Name: Work on Online Marketing Strategy for Textile Manufacturing Company
- Project Name: Work on Social Media Marketing to regain the overall CMS (Customer Market Share)
- Project Name: Work on RMS (Revenue Market Share) for a shoe company brand
