本課程主要介紹企業管理的基本理論與概念，並整合經濟學、會計學及統計學等專業知識，培養農業企業化經營所需管理人才之智能。
農企業管理學 (Agribusiness Management)
農企業管理學 (Agribusiness Management)
Instructor: 雷立芬
Sponsored by Coursera Learning Team
1,549 already enrolled
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
本課程旨在使學習者認識企業管理的基本理論與概念，以應用於農場或農企業之經營。
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
7 assignments
Taught in Chinese (Traditional)
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
本單元以介紹農業供應鏈與農企業定義為主軸，並結合經濟學相關之基本知識與概念。
What's included
6 videos3 readings1 assignment1 discussion prompt
本單元說明一般管理流程及決策方法，並聚焦介紹營運計劃書之用途與內容。
What's included
6 videos2 readings1 assignment1 discussion prompt
本單元介紹企業生產之定義與流程，並從產品開發、廠址與設備選擇、營運控管、品質控管等方面，探討管理者從事生產規劃的考量因素。
What's included
6 videos2 readings1 assignment1 peer review1 discussion prompt
本單元主要說明財務管理之分析工具與評估方法，並透過介紹貨幣時間價值及資本預算概念，解析管理者面對投資計劃的決策原則。
What's included
8 videos2 readings1 assignment1 discussion prompt
本單元探討行銷職能及其所創造之效用，其中特別介紹農產運銷之職能與特性，最後講述如何從事行銷研究，並解析消費者購買行為。
What's included
6 videos2 readings1 assignment1 peer review1 discussion prompt
本單元主要介紹中間商類型與功能，以及廣告、人員銷售、促銷、公共關係等宣傳組合之目的與方式。
What's included
7 videos2 readings2 assignments1 discussion prompt
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Recommended if you're interested in Business
Google Cloud
Google Cloud
Universidad Austral
National Taiwan University
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy