This comprehensive B2B Marketing training program will equip you with essential strategies, processes, and techniques to drive business growth and optimize outreach. You’ll learn to leverage multiple marketing channels, create impactful content, and align marketing efforts with business objectives to achieve measurable success.
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Recommended experience
What you'll learn
Drive conversions through targeted outreach & B2B marketing strategies
Identify target markets and optimize messaging
Utilize email, LinkedIn, and paid ads to drive multi-channel growth
Track performance, ROI and align sales efforts
Details to know
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1 assignment
January 2025
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Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
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There are 2 modules in this course
This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Advance to understanding business processes and objectives, identifying target markets, segmenting audiences, and crafting optimized messaging for better engagement and growth. Explore essential marketing channels like email, LinkedIn, paid ads, and directories. Develop strategies to effectively leverage each platform and maximize outreach impact. Finally, master B2B content creation and align lead generation with sales teams to boost ROI and streamline conversions. Perfect for marketers, sales professionals, and business leaders seeking to drive B2B success.
What's included
22 videos4 readings
This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. Advance to understanding business processes and objectives, identifying target markets, segmenting audiences, and crafting optimized messaging for better engagement and growth. Explore essential marketing channels like email, LinkedIn, paid ads, and directories. Develop strategies to effectively leverage each platform and maximize outreach impact. Finally, master B2B content creation and align lead generation with sales teams to boost ROI and streamline conversions. Perfect for marketers, sales professionals, and business leaders seeking to drive B2B success.
What's included
1 assignment
Instructor
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Recommended if you're interested in Business
Coursera Instructor Network
IESE Business School
University of Illinois Urbana-Champaign
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