This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
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Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
This course is part of Corporate Entrepreneurship: Innovating within Corporations Specialization
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Instructor: Dr. Thomas J. Mierzwa
Sponsored by Coursera Learning Team
4,115 already enrolled
(28 reviews)
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There are 4 modules in this course
In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
What's included
8 videos6 readings1 peer review
In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
What's included
8 videos1 peer review
In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
What's included
7 videos1 peer review
In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
What's included
8 videos2 readings1 peer review
Instructor
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28 reviews
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Reviewed on Jun 8, 2018
open my mind for new business ideas and also to motivate others/
Recommended if you're interested in Business
University of Illinois Urbana-Champaign
Arizona State University
Illinois Tech
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