This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
Entrepreneurship I: Laying the Foundation
Entrepreneurship I: Laying the Foundation
This course is part of Innovation: From Creativity to Entrepreneurship Specialization
Instructor: Thomas E. Parkinson
Sponsored by Coursera Learning Team
57,320 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(1,224 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 18 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Demonstrate an understanding of how entrepreneurs can develop new venture ideas.
Examine a potential market opportunity and evaluate its viability.
Demonstrate an understanding of the concepts of entrepreneurial leadership and team building.
Develop a plan for identifying and securing early adopter customers for a new venture.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
17 assignments
Taught in English
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This course is part of the Innovation: From Creativity to Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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Share it on social media and in your performance review
There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
2 videos7 readings1 assignment1 discussion prompt1 plugin
This module is focused on how an innovator can get started on his or her entrepreneurial journey.
What's included
4 videos2 readings4 assignments
This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.
What's included
4 videos2 readings4 assignments1 peer review
This module is focused on how entrepreneurs can build and motivate teams.
What's included
4 videos2 readings4 assignments
This module focuses on finding customers.
What's included
4 videos4 readings4 assignments1 peer review1 plugin
Instructor
Instructor ratings
4.8 (333 ratings)Offered by
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Learner reviews
4.8
1,224 reviews
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Showing 3 of 1224
BR
5
Reviewed on Mar 26, 2021
Very well explained. Easy to follow. The instructor is doing a great job at having the student understand the content. Thank you.
CD
5
Reviewed on Sep 15, 2018
Very usefully course with great combination of theory and practice. Assignment is well lay-out for thought process.
DD
5
Reviewed on May 11, 2020
Great course provides insights on finding the product market fit and capture the appropriate market depending on the nature of the startup.
Recommended if you're interested in Business
University of Maryland, College Park
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
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