This course builds on previous concepts and outlines strategies and tactics for forming, financing, and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.
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Entrepreneurship II: Preparing for Launch
This course is part of Innovation: From Creativity to Entrepreneurship Specialization
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Instructor: Thomas E. Parkinson
Sponsored by Coursera Learning Team
38,953 already enrolled
(722 reviews)
What you'll learn
Design a go-to-market strategy to approach initial customers.
Develop financial projections for the new venture.
Develop a plan for raising equity capital for the new venture.
Operate and monitor the new venture’s health and scalability.
Skills you'll gain
Details to know
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17 assignments
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Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
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Earn a career certificate
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Share it on social media and in your performance review
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
2 videos7 readings1 assignment1 discussion prompt1 plugin
In this module, we will discuss go-to-market strategies.
What's included
5 videos2 readings4 assignments1 peer review
In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.
What's included
3 videos2 readings4 assignments
This module is focused on how startup companies raise capital from outside investors.
What's included
3 videos2 readings4 assignments1 peer review
This module is focused on growth – metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.
What's included
4 videos4 readings4 assignments1 plugin
Instructor
![Thomas E. Parkinson](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/0c/ef31a0822611e7a1aefdf25cd70b8d/Tom-259x300.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
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Learner reviews
722 reviews
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- 4 stars
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Reviewed on Apr 7, 2020
Taking this course gave me a clear vision and understanding about investors, financing for a startup firm.
Reviewed on Jan 31, 2022
Loved the course. Learned a lot from this course. Had interactions with the entrepreneur which helped me to lift up my ideas of starting a new start up.
Reviewed on Apr 20, 2018
i am more than honored to have studied this course, the material is very well done and the lecturer is the best that i seen so far.... love from uganda
Recommended if you're interested in Business
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