In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.
Fundraising and Development Foundations
This course is part of Fundraising and Development Specialization
Instructor: Angela Joens
Sponsored by Coursera Learning Team
22,299 already enrolled
(302 reviews)
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There are 4 modules in this course
In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field. You will be able to describe the ethical principles that guide development and fundraising and build a foundation in the development process. You will be able to describe and distinguish between several different types of campaigns, and various ways you can raise money.
What's included
7 videos2 readings1 assignment2 discussion prompts
In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.
What's included
7 videos2 readings1 assignment1 peer review2 discussion prompts
In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.
What's included
8 videos1 reading1 assignment4 discussion prompts
In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign. You will be able to write a proposal letter to solicit funds for a charity event that your organization is hosting.
What's included
8 videos1 reading1 assignment1 peer review2 discussion prompts
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Reviewed on Oct 27, 2024
Great balance of videos, reading and participation. I feel I learned the basics through this course.
Reviewed on Jul 7, 2022
This course offered great overview of the fundraising process and considerations.
Reviewed on May 4, 2022
Wonderful course, could not more highly recommend this to anyone who is just getting into the indsutry or needs a refresher.
Recommended if you're interested in Business
University of California, Davis
University of Maryland, College Park
University of California, Davis
University of California, Davis
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