AI is disrupting every aspect of business and daily life. Author Arthur C. Clarke famously said that “Any sufficiently advanced technology is indistinguishable from magic.” But artificial intelligence (AI) is not magic. It’s math and science, and it’s going to touch every aspect of our lives.
![IBM](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/bb/f5ced2bdd4437aa79f00eb1bf7fbf0/IBM-Logo-Blk---Square.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/1a4589dccee10648821b7ea23e5fca9a.png?auto=format%2Ccompress&dpr=1&q=80)
![IBM](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/c0/87a10033a311e892619b85c6fd62bb/IBM-200x48.png?auto=format%2Ccompress&dpr=1&h=45)
GenAI for Executives & Business Leaders: An Introduction
This course is part of Generative AI for Executives and Business Leaders Specialization
![IBM AI Academy](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/57/24aad23d094c43b88170f223b310f9/AI-Academy.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructor: IBM AI Academy
Sponsored by Coursera Learning Team
28,030 already enrolled
(322 reviews)
What you'll learn
Understand the history and impact of generative AI for business
Learn about the importance of your data in relation to business AI
Know the importance of trust, transparency and governance
Apply generative AI to key use cases like customer service and application modernization
Details to know
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=1&w=24&h=24)
Add to your LinkedIn profile
1 assignment
See how employees at top companies are mastering in-demand skills
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320)
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/a7c5400e51272c78b710ce9b56fd3178.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=562)
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259)
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333)
There is 1 module in this course
This module will get you started with some key events in the history of artificial intelligence (AI). You will learn about the importance of generative AI to businesses and get introduced to different approaches to applying generative AI. You will also learn about foundation models and their benefits. This module will explore issues like AI hallucination, bias, and risk and learn how applying AI ethics and governance builds trust. You will have the opportunity to review the different ways to put AI to work in a business. You will gain insights on using generative AI to improve your service and delight your customers. Finally, delve into the use of AI in application modernization and some best practices to gain a competitive edge.
What's included
7 videos8 readings1 assignment1 discussion prompt
Instructor
![IBM AI Academy](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/57/24aad23d094c43b88170f223b310f9/AI-Academy.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offered by
Why people choose Coursera for their career
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
Learner reviews
322 reviews
- 5 stars
77.23%
- 4 stars
17.53%
- 3 stars
2.15%
- 2 stars
1.23%
- 1 star
1.84%
Showing 3 of 322
Reviewed on Apr 1, 2024
It presents a good starting point. Please lower the background music, in some videos it is really loud.
Reviewed on Apr 29, 2024
Very insightful and informative!
Reviewed on Sep 16, 2024
Well done, entry level course, for business people looking to understand Generative AI.
Recommended if you're interested in Business
University of Virginia Darden School Foundation
EIT Digital
Fractal Analytics
Coursera Instructor Network
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120)
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy