Hoje, as marcas são uma parte essencial dos negócios. Durante este curso, analisaremos os principais elementos que compõem uma marca, bem como as etapas e ações estratégicas que as fortalecem. Ao final do curso, você terá uma visão clara das implicações da gestão de marcas e do impacto que ela tem sobre as organizações e a realização de seus objetivos.
Gestão estratégica de marcas
Gestão estratégica de marcas
Instructor: Sidney A. Ornelas Sánchez
Sponsored by Coursera Learning Team
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
24 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
Details to know
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Assessments
15 assignments
Taught in Portuguese (Brazil)
Recently updated!
September 2024
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There are 4 modules in this course
What's included
2 videos13 readings4 assignments1 discussion prompt
What's included
2 videos10 readings3 assignments1 discussion prompt
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
What's included
3 videos10 readings5 assignments1 discussion prompt
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