Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
Innovation for Entrepreneurs: From Idea to Marketplace
Innovation for Entrepreneurs: From Idea to Marketplace
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. Thomas J. Mierzwa
Sponsored by Coursera Learning Team
38,907 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(692 reviews)
10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
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This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 5 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
What's included
10 videos9 readings1 assignment
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
What's included
8 videos1 reading1 assignment
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
What's included
9 videos1 reading1 assignment
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
What's included
10 videos1 reading1 assignment
This modules addresses how to find, hire, and motivate your employees.
What's included
6 videos2 readings2 assignments
Instructor
Instructor ratings
4.7 (58 ratings)Offered by
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Learner reviews
4.6
692 reviews
- 5 stars
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4.76%
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1.73%
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Showing 3 of 692
MC
5
Reviewed on Aug 31, 2016
I recommend this course to everyone who wants to be an Entrepreneur.You wont regret it
CO
5
Reviewed on May 28, 2020
Course is very detailed and content is rich. The method of delivery and the quality of the lecture videos is quite high and commendable.
DT
5
Reviewed on Aug 26, 2022
Nice to explore the Innovation for Entrepreneurs: From Idea to Marketplace
Recommended if you're interested in Business
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