Introduction to Crisis Management and Crisis Communication

Introduction to Crisis Management and Crisis Communication

This course is part of Crisis Management and Crisis Communication Specialization

Instructor: Burton St. John

What you'll learn

Identify the major trendlines in organizational crises and who is involved in managing them.
Identify what to do, and what not to do, in the very first moments of a crisis.
Identify how a crisis plan is put together and how it can be used both before and during a crisis.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Build your subject-matter expertise

This course is part of the Crisis Management and Crisis Communication Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

There are 3 modules in this course

Increasingly, modern societies are witnessing crises of confidence in their institutions, whether they are for-profit, non-profit, or governmental. Today, being able to identify and manage a crisis is no longer a “nice to,” it’s essential. In this course, you’ll learn about the basics of crisis management and crisis communication, and what needs to be in an effective crisis plan. You'll also see something that is rarely discussed in detail – how organizations can effectively handle the very first moments of a crisis, and where they can make poor decisions that can have damaging consequences. You'll hear from professionals who handle organizational crises so that you are better positioned to understand the dynamics of crises. As such, this course, via structured learning activities (video lectures and quizzes), will help prepare you for the near certainty that whatever organization you work for (or want to work for) will encounter a crisis.

The world is continually experiencing crises. Today, being able to identify a crisis is no longer a “nice to;” it’s essential. In this module you’ll learn about the basics of crisis management and crisis communication.

What's included

7 videos1 reading1 assignment

7 videosTotal 81 minutes

Crisis in the Modern World14 minutesPreview module
Who is Involved in Managing a Crisis? - Part 112 minutes
Who is Involved in Managing a Crisis? - Part 211 minutes
Key Crisis-Related Terminology12 minutes
Interview: the Basics of Crisis Management and Crisis Communication – Part 1 Matt Kroll11 minutes
Interview: the Basics of Crisis Management and Crisis Communication – Part 2 Matt Kroll9 minutes
Interview: the Basics of Crisis Management and Crisis Communication – Part 3 Matt Kroll10 minutes

1 readingTotal 5 minutes

Why Do Companies Miss the Warning Signs of a Crisis?5 minutes

1 assignmentTotal 60 minutes

Module 1: The Fundamentals of Crisis Communication and Crisis Management Quiz60 minutes

The first moments of a crisis will likely throw you into a world you’ve never seen before. So, how do you get started? We’ll show you how.

What's included

8 videos1 reading1 assignment

8 videosTotal 99 minutes

What to Do in the First Moments of a Crisis – Part 111 minutesPreview module
What to Do in the First Moments of a Crisis – Part 211 minutes
What to Do in the First Moments of a Crisis – Part 312 minutes
Internal Communications12 minutes
External Communications9 minutes
Interview: the First Moments of a Crisis – Part 1 Chris Lukach15 minutes
Interview: the First Moments of a Crisis – Part 2 Chris Lukach11 minutes
Interview: the First Moments of a Crisis – Part 3 Chris Lukach14 minutes

1 readingTotal 5 minutes

Steps to Building an Effective Management Team5 minutes

1 assignmentTotal 60 minutes

Module 2: The First Moments of a Crisis Quiz60 minutes

In the last module, we discussed the importance of knowing what to do (and not to do) in the first moments of a crisis. But that's not enough. You’ll need a crisis plan—we’ll see how that can come together and what you can do with it before a crisis hits your organization.