In order to maximize profits, firms must ensure that any given output level is produced at least cost and then select the price-output combination that results in total revenue exceeding total cost by the greatest amount possible. With this in mind, this second module of the Power of Markets course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this varies depending on whether the firm is operating in a perfectly competitive or imperfectly competitive market setting.
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The Power of Markets II: Market Structure and Firm Behavior
![Mark Zupan](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/87/30f236424321d46d5876f74505b359/MarkZupanPhotoV4.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructor: Mark Zupan
Sponsored by Coursera Learning Team
8,191 already enrolled
(124 reviews)
What you'll learn
Students will be able to explain how firms select price-output levels in order to maximize revenue.
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4 assignments
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There are 4 modules in this course
The Production Process: How Firms Convert Inputs into Final Outputs.
What's included
8 videos1 assignment
How Firms Minimize the Cost of Producing Output.
What's included
9 videos1 assignment
How Firms Maximize Profits in Perfectly Competitive Markets.
What's included
10 videos1 assignment
The Sources and Uses of Monopoly Power.
What's included
10 videos1 assignment
Instructor
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Reviewed on Sep 11, 2018
A very good taste and exposing to the economical thinking
Reviewed on Jun 14, 2020
Great course, looking forward to take the next one on this topic.
Reviewed on Jun 21, 2019
This course was great. I strongly recommend buying the recommended book, as it will help a lot.
Recommended if you're interested in Business
University of Rochester
University of Rochester
University of Illinois Urbana-Champaign
University of Virginia
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