This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Marketing in a Digital World
Marketing in a Digital World
This course is part of Digital Marketing Specialization
Instructors: Aric Rindfleisch
Sponsored by Coursera Learning Team
574,859 already enrolled
Gain insight into a topic and learn the fundamentals.
4.7
(16,977 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 28 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
What's included
12 videos10 readings6 assignments2 peer reviews1 plugin
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
What's included
9 videos3 readings5 assignments2 peer reviews
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
What's included
9 videos3 readings5 assignments2 peer reviews
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
What's included
11 videos5 readings5 assignments2 peer reviews1 plugin
Instructors
Instructor ratings
4.8 (4,479 ratings)Offered by
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Learner reviews
4.7
16,977 reviews
- 5 stars
79.64%
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16.76%
- 3 stars
2.13%
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Showing 3 of 16977
EA
5
Reviewed on Feb 16, 2021
very happy to learn and upgrade and leverage my knowledge and experience on the marketing major physically and digitally, thanks a lot for Illinois and coursera team for the great work and support,
DR
5
Reviewed on Mar 5, 2020
A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!
MF
4
Reviewed on Jun 12, 2020
Good course. Please reduce the length of the repetitive music in the beginning and at the end of each video; around 25 seconds waste of time on a short video. Overall, many thanks for these courses.
Recommended if you're interested in Business
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
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