Este curso busca entregar los principales pilares en los cuales se debe sustentar toda campaña de difusión de marketing digital, ilustrando los principales conceptos así como las herramientas más importantes.
Marketing Digital en Acción
Marketing Digital en Acción
Instructor: Martin Meister
Sponsored by Coursera Learning Team
9,404 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(100 reviews)
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
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Assessments
4 assignments
Taught in Spanish
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There are 4 modules in this course
En este módulo te invitamos a conocer los aspectos básicos para la creación de objetivos accionables, veremos cómo crear objetivos SMART y cómo fijarlos por medio del RACE.
What's included
5 videos5 readings1 assignment
En este módulo conocerás las claves para realizar una segmentación adecuada, las bases de segmentación que debes considerar y los criterios de efectividad en la segmentación.
What's included
4 videos7 readings1 assignment
En este módulo aprenderás a distinguir los tipos de contenido y los diferentes soportes para ellos. Verás los aspectos que debes considerar para la elección del tipo de contenido y conocerás las 3 H del contenido.
What's included
4 videos2 readings1 assignment
En este módulo podrás conocer la importancia de cada canal digital, así como sus ventajas y desventajas.
What's included
4 videos6 readings1 assignment1 plugin
Instructor
Instructor ratings
4.9 (22 ratings)Offered by
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4.8
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Showing 3 of 100
DV
5
Reviewed on Mar 8, 2022
Me gustó que sus textos complementarios y obligatorios sean con información actual.
LD
5
Reviewed on Nov 25, 2022
Bastante completo, da un pantallazo a todos los puntos del marketing digital
EF
5
Reviewed on Jul 12, 2023
Teniendo 0 experiencia del rublo, he aprendido mucho, gracias por el curso !!!
Recommended if you're interested in Business
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