Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.
![Universidad de Chile](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/f9/5e5d579a914e26bb6ded0b73d53f54/Screen-Shot-2019-04-26-at-11.43.40-AM.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/1a4589dccee10648821b7ea23e5fca9a.png?auto=format%2Ccompress&dpr=1&q=80)
![Universidad de Chile](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-university-assets.s3.amazonaws.com/2e/054760dcd911e5972cf758f98d1f0c/Escudo-color_alta-resolucion.png?auto=format%2Ccompress&dpr=1&h=45)
Marketing Gerencial
![Pedro Hidalgo](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/b6/4ad7c0711c11e6907f53bd00885340/phidalgo.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructor: Pedro Hidalgo
Sponsored by Coursera Learning Team
82,651 already enrolled
(2,202 reviews)
Skills you'll gain
Details to know
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=1&w=24&h=24)
Add to your LinkedIn profile
6 assignments
See how employees at top companies are mastering in-demand skills
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320)
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259)
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333)
There are 3 modules in this course
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
What's included
2 videos2 readings2 assignments
Instructor
![Pedro Hidalgo](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/b6/4ad7c0711c11e6907f53bd00885340/phidalgo.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offered by
Why people choose Coursera for their career
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
Learner reviews
2,202 reviews
- 5 stars
81.58%
- 4 stars
14.42%
- 3 stars
2.85%
- 2 stars
0.58%
- 1 star
0.54%
Showing 3 of 2202
Reviewed on Feb 1, 2019
Muy entretenido, favorable y modalidad cómoda para los que trabajamos, interactivo, te entregan todas la herramientas de conocimiento y con límites prudentes de tiempo para su desarrollo.
Reviewed on Sep 13, 2020
Es un curso bastante completo, de mucha lectura pero enriquecedor, lo recomiendo totalmente y no parece un curso, sino más bien un diplomado, gracias por todo el material de estudio.Saludos,
Reviewed on Feb 16, 2018
Muy bien diseñado, plantea las cosas de forma simple, los archivos no aburren para nada a pesar de ser extensos, tienen muchos ejemplos y datos relevantes para aterrizar el aprendizaje, 5/5.
Recommended if you're interested in Business
Universidad Nacional Autónoma de México
Universidad de Palermo
University of California, Davis
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120)
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy