In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
Developing a Marketing Mix for Growth
Developing a Marketing Mix for Growth
This course is part of Value Chain Management Specialization
Instructor: Hayden Noel
Sponsored by Coursera Learning Team
33,774 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(723 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 12 hours
Learn at your own pace
94%
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What you'll learn
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
Skills you'll gain
Details to know
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Assessments
23 assignments
Taught in English
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This course is part of the Value Chain Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
4 videos6 readings1 assignment1 discussion prompt
Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.
What's included
9 videos2 readings8 assignments
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.
What's included
7 videos2 readings8 assignments
An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process.
What's included
6 videos2 readings5 assignments
A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective.
What's included
11 videos2 readings1 assignment1 peer review1 plugin
Instructor
Instructor ratings
4.8 (127 ratings)Offered by
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4.8
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MS
5
Reviewed on Oct 8, 2018
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
JB
5
Reviewed on Oct 8, 2018
Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!
AW
5
Reviewed on Oct 24, 2018
An excellent course Professor Noel and his staff really set a high bar for program expectations!!!
Recommended if you're interested in Business
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