This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Functions
Marketing Channel Functions
This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization
Instructor: Sandy Jap
Sponsored by Coursera Learning Team
1,743 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(18 reviews)
Intermediate level
Recommended experience
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
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This course is part of the Marketing Channel Strategy & B2B2C Routes to Market Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
This module will define the scope and importance of channel functions, or activities and processes needed to coordinate the players in a channel system.
What's included
4 videos3 readings2 assignments
This case provides opportunity for practical application of the channel benefit and functions framework discussed thus far.
What's included
9 videos4 readings1 assignment
Defines demand and supply side gaps in the channel framework and provides examples and application to a marketplace context.
What's included
3 videos2 readings1 assignment1 discussion prompt
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