Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Content, Advertising & Social IMC
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
Sponsored by Coursera Learning Team
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(1,096 reviews)
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There are 4 modules in this course
In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.
What's included
2 videos8 readings1 assignment
In this module, you will learn how to develop platform-specific advertising messages to grow your market share.
What's included
9 videos1 assignment
In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.
What's included
15 videos4 readings1 assignment1 peer review
In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.
What's included
4 videos2 readings1 assignment
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Reviewed on Dec 2, 2016
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
Reviewed on Mar 24, 2022
Overall good content and clear guidance. I would personally like to see more examples /case studies & more guidance on copywriting, basic dos and donts, best practices etc.
Reviewed on Nov 24, 2019
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
Recommended if you're interested in Business
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