New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Technology Commercialization, Part 1: Setting up your Idea Filtering System
Technology Commercialization, Part 1: Setting up your Idea Filtering System
Instructor: Mark Wilson
Sponsored by Coursera Learning Team
4,642 already enrolled
Gain insight into a topic and learn the fundamentals.
4.2
(48 reviews)
Beginner level
No prior experience required
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Students will be able to apply tools to guide concept-stage innovation and development.
Skills you'll gain
Details to know
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Assessments
5 assignments
Taught in English
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There are 4 modules in this course
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
What's included
12 videos1 reading2 assignments
Top reasons why commercializing technology is so difficult
What's included
6 videos1 assignment
Turning those challenges into an Idea Filter
What's included
10 videos1 assignment
Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed
What's included
12 videos1 assignment
Instructor
Instructor ratings
4.3 (7 ratings)Offered by
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4.2
48 reviews
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Showing 3 of 48
BF
5
Reviewed on Aug 8, 2017
Excellent, easy to put it into practice, thank you!
IK
4
Reviewed on Jan 8, 2017
I guess, the this course need to be enpowered by practical case
AF
5
Reviewed on Oct 30, 2017
Proved to be very useful for me personally. Would be great to see part 2 now!
Recommended if you're interested in Business
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