This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
Understanding Corporate Communications
Understanding Corporate Communications
Instructors: Hector Sandoval
Sponsored by Coursera Learning Team
3,202 already enrolled
Gain insight into a topic and learn the fundamentals.
4.5
(20 reviews)
Beginner level
Recommended experience
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Apply fundamental principles of corporate communications in different organizational contexts
Develop and implement effective internal communication strategies
Understand key challenges in communication during crisis situations
Demonstrate understanding of ethical considerations in corporate communications solutions
Details to know
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Assessments
5 assignments
Taught in English
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There is 1 module in this course
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
What's included
19 videos2 readings5 assignments
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