学习者需要选择一个(由华为公司提供的)实战商业机会,或者自己工作中的例子,仔细地评估,并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标: 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划,以幻灯片或者视频的形式,展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义,分析其主要收益和风险,并提供一个“市场进入”方案,包含以下关键方面: 市场营销:针对新的产品,设计一个以消费者中心的传播/市场营销计划。 金融/财务:针对可行的项目,设计一个金融模型(比如净现金流模型),包含对成本和收益的预测。 运营管理:针对新项目,构建一个生产以及(或者)服务计划。
![University of Pennsylvania](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/a2/66aaaad14d426fa9798ed714b3d0e5/UniversityofPennsylvania_Vertical_RGB_coursera-cert.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
商务基础 (中文版) Specialization
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/69d8d47404e3da1d706b895876d3b49e.png?auto=format%2Ccompress&dpr=1&q=80)
![University of Pennsylvania](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/0b/2bbb602d5c4c95b3889b602e9d1650/Wide-Penn-Logo.png?auto=format%2Ccompress&dpr=1&h=45)
商务基础 (中文版) Specialization
你有机会将分析技能应用到商务实战中. 你会用到新学到的商务技巧来仔细评估华为公司的真实案例
![Michael R Roberts](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d4/ec8530b0bf11e4a0e9d93bcd3999fd/Screen-Shot-2015-02-09-at-7.55.22-PM.png?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
![Christian Terwiesch](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/b6/4c4cca47771fc56195f2fb80a190a1/instructor-1-4.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
![Brian J Bushee](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/2f/bc635615d0b4098dc9ecae2381bdb4/brian_bushee.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructors: Michael R Roberts
Sponsored by Coursera Learning Team
3,466 already enrolled
Get in-depth knowledge of a subject
4.8
(205 reviews)
Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320)
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/f9981360ed304b477666954b42d5586f.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=562)
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259)
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333)
Specialization - 5 course series
市场营销概论 (中文版)
Course 18 hours4.8 (235 ratings)
What you'll learn
Skills you'll gain
Category: Marketing
财务会计概论(中文版)
Course 212 hours4.9 (83 ratings)
What you'll learn
Skills you'll gain
Category: Finance
运营管理概论(中文版)
Course 312 hours4.7 (46 ratings)
What you'll learn
企业金融概论(中文版)
Course 48 hours4.6 (49 ratings)
What you'll learn
沃顿商务基础毕业项目 (中文版)
Course 57 hours
What you'll learn
Instructors
![Michael R Roberts](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/d4/ec8530b0bf11e4a0e9d93bcd3999fd/Screen-Shot-2015-02-09-at-7.55.22-PM.png?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
![Christian Terwiesch](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/b6/4c4cca47771fc56195f2fb80a190a1/instructor-1-4.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offered by
Industry partners
![Partner 1](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://d15cw65ipctsrr.cloudfront.net/8d/4180a0f83a11e59e34bf61c5ebac7d/huawei-logo_2.jpg?auto=format%2Ccompress&dpr=1&w=38&h=38&fit=fill)
Why people choose Coursera for their career
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120)
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy