![[Featured Image] Analyst studying data on two computer screens](https://images.ctfassets.net/wp1lcwdav1p1/7y85Bu8wrnxvBKeuNSYsJJ/ea69ea7394b60d821e18e0c07385e5b5/GettyImages-1338373232__3_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
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Advanced Analytics: Definition, Benefits, and Use Cases
Advanced analytics employs some of the most complex data analytics techniques to help businesses and other organizations improve their decision making.
July 12, 2022
Article
Advance Your Marketing Analyst Career
Advanced marketing analyst roles typically involve more robust data skills and greater leadership within your organization. Explore the resources below to learn what you can do to advance your career in marketing analytics.
![[Feature Image] An aspiring data analyst researches “What can I do with a master’s in data analytics” on their laptop computer.](https://images.ctfassets.net/wp1lcwdav1p1/3GCk8Ql1SSliI560i8RSkl/0b9043a1ee39f4096af3facc3d9f9e6e/GettyImages-1286474165.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] Four colleagues sit at a conference table in an office setting discussing work matters as the discussion leader uses effective leadership skills to engage the others in listening intently.](https://images.ctfassets.net/wp1lcwdav1p1/5pFxGhtH4nf7m8LbGDsktb/2f466f97669c53f4c31578ec8ae82237/GettyImages-2168812964.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] Two business analysts look at Tableau data visualizations on large monitors.](https://images.ctfassets.net/wp1lcwdav1p1/357zIO7v8WK5x1wdKKfBTs/75196212fb519fe26bf09bc40664587a/GettyImages-1351962919.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A business intelligence analyst stands in front of a digital whiteboard during a presentation.](https://images.ctfassets.net/wp1lcwdav1p1/4N0DNQokyS5tNJvoidklpo/f4afb9f72953ba04c5382e9f5ea7823d/GettyImages-1269829161__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image]: The marketing manager, wearing a yellow top, is making a PowerPoint presentation.](https://images.ctfassets.net/wp1lcwdav1p1/1JnKR1F6C7RrqtObyeUr79/acdb15f7a7e894a375012e8d158ada4f/GettyImages-1358219358.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Expand your marketing analytics expertise
ESSEC Business School
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Advanced Analytics, Statistical Analysis, Communication, Market Research, Complex Problem Solving, Analytics, Business Analysis, Data Analysis, Value Propositions
Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Sampling (Statistics), Data Ethics, Data Visualization Software, Data Presentation, Statistical Hypothesis Testing, Regression Analysis, Feature Engineering, Data Transformation, Data Visualization, Probability & Statistics, Tableau Software, Data Manipulation, Advanced Analytics, Data Cleansing, Object Oriented Programming (OOP), Applied Machine Learning, Statistical Analysis, Jupyter
Skills you'll gain: Business Intelligence, Data Modeling, Dashboard, Database Design, Extract, Transform, Load, Data Integration, Stakeholder Engagement, Data Warehousing, Databases, Data Presentation, Performance Tuning, Data Pipelines, Database Systems, Data Visualization Software, Business Reporting, Data Integrity, Business Analytics, Real Time Data, Requirements Elicitation, Scalability
![[Featured Image]: An employee wearing a gray jacket using negotiation skills while talking to a manager.](https://images.ctfassets.net/wp1lcwdav1p1/4TcJ6oTs0PKqsTBXMq8uOX/a440ebd0fc536cbc6a195a04d9df73af/GettyImages-607477361__5_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing consultant wearing a blazer sits at a large table with a laptop and loose papers and reviews a website redesign for a client.](https://images.ctfassets.net/wp1lcwdav1p1/SZtcsffCejQp727OnU0h8/6f5072484f41b293273767a0d8376c7b/with_computer_screen_iStock-917907638.png?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A group of employees meet in their office to discuss the digital transformation of their customer experience.](https://images.ctfassets.net/wp1lcwdav1p1/7KZAODlKtEn5MDf8Vbuqcj/0dfa158df9749d2d0b3c9551b73d4d81/GettyImages-1193759459.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.](https://images.ctfassets.net/wp1lcwdav1p1/2QXoFHrFdHZAvjHVtJtrd8/c2adbecc41b0f0149a74f7a7cdea04af/iStock-853931168.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A group of finance employees sit around a laptop and discuss using predictive analytics for forecasting cash flow.](https://images.ctfassets.net/wp1lcwdav1p1/3SRoIWA7ldnerOFv0oTMCW/c2c3d6eb289fa4db0024aa42cd4821b3/GettyImages-919438988.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A young Asian woman dressed professionally stands speaking to two people shown in profile.](https://images.ctfassets.net/wp1lcwdav1p1/2lURtvPIbNvdwVN31rKXQZ/fba0ebf0678479fe049d1c4b0af3b4de/iStock-614028206.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A man wearing a blue sweater, and glasses collecting and analyzing data sitting in front of his computer.](https://images.ctfassets.net/wp1lcwdav1p1/1JfczNH7EqprEjPf6YbvMX/505258b5283c38e4fa8ae18b04181d2c/GettyImages-1354692508.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A woman is sitting at her desk looking through a book with a laptop in front of her.](https://images.ctfassets.net/wp1lcwdav1p1/7tNjj85fclIdMQPwD0iJ1I/2c3dec3216ee8cb62c2871d2a1b0f447/2qB9nUCE.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
In senior roles, marketing analysts often use predictive analytics and machine learning to forecast buyer behaviors and market trends. They may also manage a team of junior analysts and lead communications with business executives.
Advancing your career in marketing analytics typically involves sharpening your advanced analytics and business intelligence skills and demonstrating strong leadership. To qualify for more positions and showcase your dedication to growth and development, it can help to pursue a graduate degree, such as a master’s in data analytics or an MBA with a business analytics concentration.
Here are some more resources to keep exploring:
Why Get an MBA? 6 Reasons to Consider an Advanced Business Degree
The Importance of Upward Communication and How to Implement It on Your Team
What Are Effective Presentation Skills (and How to Improve Them)
