This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth.
![Simplilearn](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/f7/2fc0826752445896110edd18f55ef6/360x360_1.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/1a4589dccee10648821b7ea23e5fca9a.png?auto=format%2Ccompress&dpr=1&q=80)
![Simplilearn](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/12/0d12c9fe2444ebadc05987a6ac2ab7/7_200x48_600_.png?auto=format%2Ccompress&dpr=1&h=45)
Mobile Marketing
Ce cours fait partie de Spécialisation Multichannel Marketing - Email, Content and Mobile Marketing
![Simplilearn Instructor](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/62/056105589d4eaf8b3ddae2effb1a23/Simplilearrn-lil-Logo.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Instructeur : Simplilearn Instructor
Inclus avec
Expérience recommandée
Ce que vous apprendrez
Master mobile app marketing and monetization strategies
Implement effective App Store Optimization (ASO) techniques
Boost app visibility with advanced promotion strategies
Enhance app performance and CRM management using AppTweak and HubSpot
Détails à connaître
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=1&w=24&h=24)
Ajouter à votre profil LinkedIn
février 2025
7 devoirs
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
![Emplacement réservé](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320)
Élaborez votre expertise du sujet
- Apprenez de nouveaux concepts auprès d'experts du secteur
- Acquérez une compréhension de base d'un sujet ou d'un outil
- Développez des compétences professionnelles avec des projets pratiques
- Obtenez un certificat professionnel partageable
![Emplacement réservé](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/a7c5400e51272c78b710ce9b56fd3178.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=562)
![Emplacement réservé](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259)
Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
![Emplacement réservé](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333)
Il y a 2 modules dans ce cours
This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical mobile app marketing skills, preparing you for success in the competitive app market.
Inclus
60 vidéos5 lectures5 devoirs
This comprehensive Mobile App Marketing and Monetization program will equip you with the skills needed to excel in app marketing and prepares you for entry-level digital marketing and e-commerce roles. You'll learn to optimize your app for success, driving downloads, engagement, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical mobile app marketing skills, preparing you for success in the competitive app market.
Inclus
1 lecture2 devoirs
Instructeur
![Simplilearn Instructor](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/62/056105589d4eaf8b3ddae2effb1a23/Simplilearrn-lil-Logo.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
Simplilearn
Simplilearn
Simplilearn
Simplilearn
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![Emplacement réservé](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120)
Ouvrez de nouvelles portes avec Coursera Plus
Accès illimité à 10,000+ cours de niveau international, projets pratiques et programmes de certification prêts à l'emploi - tous inclus dans votre abonnement.
Faites progresser votre carrière avec un diplôme en ligne
Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne
Rejoignez plus de 3 400 entreprises mondiales qui ont choisi Coursera pour les affaires
Améliorez les compétences de vos employés pour exceller dans l’économie numérique
Foire Aux Questions
To start mobile marketing, begin by identifying your target audience and setting clear goals. Develop a mobile-friendly website or app, and leverage channels like SMS, social media, and in-app ads. Optimize for mobile SEO and use analytics to track and refine your strategies.
Mobile marketing plays a crucial role in reaching and engaging users on their smartphones and tablets. It helps businesses connect with their audience through personalized and location-based content, driving higher engagement, conversions, and brand loyalty.
The main types of mobile marketing include SMS marketing, in-app advertising, mobile search ads, location-based marketing, push notifications, and social media marketing. Each type targets users through different mobile channels to enhance reach and engagement.