AI in Digital Marketing is designed to equip digital marketers, brand strategists, and business leaders with essential AI tools and techniques. Participants will explore AI's transformative role in enhancing customer engagement, personalizing marketing strategies, and optimizing content creation. Through engaging video lectures, scenario-based discussions, and real-world case studies, learners will connect theoretical knowledge with practical applications, addressing ethical considerations like data privacy and bias. By the end of the course, students will be prepared to effectively harness AI's potential in digital marketing, ensuring competitive advantage and strategic innovation in the digital age.
AI in Digital Marketing
AI in Digital Marketing
This course is part of Advanced Digital Marketing Specialization
Instructor: Pallassana K Kannan
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
1 hour to complete
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2025
Assessments
2 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Advanced Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 2 modules in this course
In this first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources, Also, we will dive into the AI's impact on digital marketing. As artificial intelligence continues to advance, it’s reshaping the digital marketing landscape in powerful ways. We will explore how AI, particularly generative AI, impacts specific areas of digital marketing, from creating high-quality, targeted content to optimizing customer engagement and conversion strategies. Learners will gain insight into real-world applications of AI, such as personalized marketing campaigns, content generation, predictive analytics, and ad optimization.
What's included
4 videos3 readings1 assignment1 discussion prompt
This module explores how AI can harness this data to provide valuable insights for marketers. Through a case study on brand engagement analysis, learners will discover how AI techniques, such as network mapping and deep autoencoders, allow brands to understand customer sentiment, identify market opportunities, and improve brand positioning. By the end, participants will grasp how to leverage AI to make data-driven marketing decisions that foster stronger connections with customers.
What's included
2 videos2 readings1 assignment1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Marketing
University of Maryland, College Park
University of Maryland, College Park
University of Maryland, College Park
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.