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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,109 ratings

About the Course

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

RR

Oct 13, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

RS

Jun 19, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

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51 - 75 of 202 Reviews for Channel Management and Retailing

By VeenaHS

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Dec 5, 2020

Very good insight on retailing and channel management

By Xiomara c

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Aug 28, 2020

The course was easy to follow and really interesting!

By Kodimela V

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Mar 27, 2022

excellent to this way of teach ..i really enjoyed it

By TUYET D A

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Oct 31, 2020

This course is really great for me! Thank you a lot.

By Thanh V C

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Oct 21, 2020

It gives me a lot of knowledge. Thank you very much.

By Rudresh P

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Sep 16, 2020

Good quality of education and content delivery

By Vibol M

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Feb 16, 2018

very impressive course. make me very surprise.

By Blessing E A

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Apr 8, 2020

I learnt alot about expansion and retailing .

By Abo O Y

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Oct 26, 2019

It was a highly fruitful and excellent course

By Dee M

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Sep 14, 2016

Great course - really useful insights

By Radheesh

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Aug 22, 2016

Outstanding course. Excellent Faculty

By Tanay S

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Mar 14, 2019

Great course . Thanks professor .!!

By Abdul H S

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Mar 15, 2018

A good Global perspective on Sales

By Antareep M

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Apr 1, 2020

Superb learning. Great content.

By Ha V H

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Mar 7, 2018

Great course!

Thank you so much!

By Youssef A R

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Jul 30, 2017

Very simple and easy to follow.

By CHIKATIMALLA B

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Feb 11, 2021

excellent course for students.

By Abhijeet A

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Dec 23, 2020

Excellent and Knowledgeable !!

By Vasanth K D

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Jan 29, 2018

Excellent course for Retailing

By Apurav H

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Mar 26, 2022

very good learning expereince

By Presanna N

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Dec 29, 2020

Great learning on retailing

By Daksh p

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May 21, 2020

IT WAS GREAT EXPERIENCE !

By Ademilua O N

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Jun 19, 2018

Very articulate lecturer!

By royal a

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Mar 21, 2017

better way of learning :)

By AJAYBABU R

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Jul 14, 2021

Well explanation. Super