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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,002 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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By Surya P

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Sep 25, 2022

Awsome

By Victoria C M

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Aug 29, 2022

Lovw it

By Rocio

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Aug 7, 2022

genial

By Deleted A

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Jul 28, 2022

perfect

By Qinqin Z

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Jul 19, 2022

usefull

By Mohammed H

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Jul 10, 2022

Amazing

By DHARMIN S

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Jun 23, 2022

awesome

By Rhonel D R

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Mar 24, 2025

great!

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Mar 19, 2025

great!

By Marion G

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Mar 7, 2025

great!

By Humbet O

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Feb 17, 2025

Thanks

By TMU陳韻安

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Feb 13, 2025

很好的課程！

By Diéssica R G

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Jan 22, 2025

ótimo!

By Shubham M

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Jan 19, 2025

Great.

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Jan 17, 2025

Baguss

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Dec 16, 2024

GENIAL

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Dec 12, 2024

Great!

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Dec 8, 2024

thanks

By Juan F C M

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Dec 5, 2024

Genial

By FENITTA J

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Nov 22, 2024

useful

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Nov 15, 2024

Inlove

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Nov 6, 2024

thanks

By Celia O P

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Oct 12, 2024

genial

By Mohammed A S

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Aug 31, 2024

thanks

By Ali P (

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Aug 17, 2024

Great!