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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,430 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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601 - 625 of 684 Reviews for From Likes to Leads: Interact with Customers Online

By Nonie A

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Feb 24, 2023

Learn a lot of skills and techniques on how to interact with customers online

By MR H Q (

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Feb 4, 2025

That's wonderful with lots of practical work at the entry level ! Thanks

By siddque.akbar

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Nov 12, 2022

Best part is Engagement on social media ... its really nicely explained

By Patricio G

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Mar 18, 2024

Its great! I think it just need to be more detailed in some topics!

By pegah v

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Nov 8, 2022

a lot of repetitive terms. Also a lot of "pointing out the obvious"

By Alfred T

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Jul 18, 2022

easy to understand, follow along, and get some hands-on experinece

By Rosemary l

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May 11, 2023

Good course bit harder than I planned. I learned a lot for sure.

By Muhammad N

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Jan 28, 2023

Helpful content but this is lot of theory and less practical.

By Hanan. A A

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Mar 12, 2023

Happy with this course, I benefited a lot from it, thank you

By Muborak

•

Apr 23, 2024

menga oxirida professional sertifikatni chqarib bermadi.

By Bibash K

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Dec 27, 2023

Very insightful. Goodspeed to all the creating members.

By Nursyahida

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Feb 22, 2023

I love how the topics mentions all about social media.

By Daberechukwu I D

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May 24, 2023

the course has been interesting so far 😂😂😂😂

By DARLA S

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Jul 19, 2024

this course is very helpful to gain our skills

By Andrecut A

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Feb 13, 2024

very hard and a lot of information-packed

By Jolene M K

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May 2, 2023

Not bad but might need to be updated soon

By Loik V

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Mar 17, 2024

Too much theory and not enough practice.

By Justin M

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Sep 1, 2023

Very Informative. I enjoyed this course.

By darshan s

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Jul 19, 2023

Four week exam is seems like difficult.

By MONTASIR A M A

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Sep 20, 2022

Wonderful journey, I really enjoyed

By Erick O

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Dec 23, 2023

an excellent though a tough course

By AALIF

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Aug 9, 2024

Instructors voice was irritating.

By Binaya R S

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Feb 12, 2025

Very easy to understand!!!

By nora m

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Dec 24, 2022

very helpful and fruitful

By Mohammed S

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May 14, 2023

I learned a lot

Thank you