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Back to The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
1,060 ratings

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Top reviews

SD

May 1, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

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51 - 75 of 270 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Irene

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Jun 5, 2020

Contents of the course is useful and relevant for the hotel industry. Great examples provided for easy understanding.

By Trọng C L

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Sep 29, 2023

A great course with great content even it was a bit outdated but you can still learn a lot and apply it in practice.

By Sunil P

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Aug 2, 2020

Very learning and hand on approach

Assignment and projects are worth a million

Thanks a lot for your initiative

By ΜΕΡΟΠΗ Β

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Feb 16, 2021

If you want to take all the fundamental knowledge of the revenue strategy it is essential take this course.

By Abubakar A N

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Jan 3, 2019

Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels

By Martin N

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Apr 22, 2021

Great Course! I learned so much! I have made such a big step forward in learning for my desired industry.

By Ilija S

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Jan 29, 2017

Excellent course that introduces you into the world of Revenue management! I suggest it to any beginner!

By Naval B

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Mar 26, 2021

Best teachers, explanation of topics and well versed videos to make you understand the topics better.

By wendy j

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Jan 3, 2021

Found the course to be very informative and able to view and listen to course lectures from anywhere

By Haider S

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Jan 23, 2020

This course gives the proper knowledge of Revenue. We can feel what mean of Revenue Management is.

By Sudesh L

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Jan 10, 2022

This is really a fundamental for anyone who interests in revenue management. A lot can be learnt.

By Vinay M

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Apr 10, 2019

Its a great learning platform who is keen in excelling their learning in today's mechanical life

By Deleted A

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Apr 16, 2020

One of the best module and the topics were presented in a very interesting manner. Thank you.

By Karthik B

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Jun 17, 2024

Wonderful course for the begniers. It gives to some basic insights on revenue management.

By Deleted A

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May 1, 2020

Good source of knowledge and it has helped me immensely to learn about revenue management

By khalid b

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Dec 26, 2018

VERY GERAT COURSE , RECOMMENDED FOR EVERYONE LOOKING TO KNOW DEEP ABOUT REVENVU MANAGMENT

By Mohareb S

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Dec 19, 2015

Excellent course for hospitality professionals who want to learn about revenue management

By Vaseem M

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Oct 15, 2017

back ground display or slides, during the session was not clearly visible to read

By Levean D

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Nov 18, 2023

Learning the hotel industry is very interesting. If i ever wanted to me manager.

By Gonçalo D

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Jul 29, 2019

Very insightful and interesting. Definitely will recommend this course to other!

By Akshay K

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Jun 19, 2020

Excellent Material with excellent explanation of the concepts and terminologies

By raisa t

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Oct 31, 2022

excellent course and has given me tools to manage customer rates and occupancy

By DODO J

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Apr 15, 2020

j'ai vraiment adoré ce cours surtout l'examen final....merci aux professeurs.

By Xenia W

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Sep 24, 2020

I absolutley enjoyed this course! Looking forward to expanding my knowledge!

By Manomay V

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Apr 3, 2021

very Importent for every hotel management student to go through this course