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Learner Reviews & Feedback for Improving Customer Retention by Coursera Instructor Network

4.6
stars
22 ratings

About the Course

This course provides a comprehensive understanding of the strategies and practices that drive client retention and transform customers into loyal advocates. It covers the foundational concepts of customer retention, loyalty programs, customer satisfaction, marketing strategies, CRM, customer service, feedback analysis, consumer behavior, brand loyalty, and retention tactics. This course caters to team leaders, supervisors, and managers responsible for individuals and teams, as well as professionals in marketing, customer service, CRM, business owners, and brand coordinators. Whether overseeing teams or directly involved in marketing and customer service functions, individuals in these roles will benefit from gaining insights into enhancing customer retention strategies. Participants should have a basic understanding of marketing concepts and familiarity with CRM systems to engage effectively with the course material. An understanding of customer service principles is also beneficial for comprehending strategies aimed at improving customer satisfaction. Moreover, an interest in consumer behavior and its impact on business is essential for gaining a comprehensive understanding of the topics covered. Upon completing this course, learners will be equipped to identify the key factors influencing customer retention and apply best practices in customer service to enhance customer satisfaction. They will also gain the ability to evaluate consumer behavior effectively to inform retention strategies and apply feedback analysis techniques to improve retention tactics....

Top reviews

BD

Feb 3, 2025

Marta's experience, knowledge and expertise add so much value and authenticity to this fantastic overview of key elements impacting customer retention and customer service/support best practices!

MM

Nov 11, 2024

I found this course to be very useful, and user friendly.

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1 - 5 of 5 Reviews for Improving Customer Retention

By Barbara v D

•

Feb 3, 2025

Marta's experience, knowledge and expertise add so much value and authenticity to this fantastic overview of key elements impacting customer retention and customer service/support best practices!

By Michele

•

Nov 11, 2024

I found this course to be very useful, and user friendly.

By rasiga m

•

Jul 9, 2024

It’s really useful to me

By chizoba s

•

Nov 20, 2024

Easy to learn

By Mariia P

•

Sep 9, 2024

Overall, the course might be suitable for beginners looking for an introductory overview, but those seeking a more comprehensive or engaging learning experience might want to explore other options.