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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

4.7
stars
1,005 ratings

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

NH

May 12, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC

Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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226 - 232 of 232 Reviews for Intro to International Marketing

By Vu N H

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Sep 12, 2021

The slide need more interesting and the lesson should be shorter

By Akshay J

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Apr 30, 2016

Good content..but should also have some graded excercises

By Andrew Y S L

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May 21, 2021

Really an intro, too short to be honest.

By Anukriti S

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Sep 14, 2016

Course can be more comprehensive.

By M O k

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Jul 22, 2020

it was good

By Kingsley T L

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Sep 2, 2020

Difficult to understand the lecture ,there is a need for review

The lecture is not concise and is full of Asian jargons like noon nopi very strange word