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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,977 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

LN

Apr 20, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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551 - 575 of 1,433 Reviews for Management of Fashion and Luxury Companies

By Betgeri R B

Apr 20, 2020

Really informative and useful course. Good content and very penetrable video lessons.

By 100408226

Mar 14, 2020

Teachers are great, content is very interesting and the course is very well designed

By Andrea B

Apr 7, 2019

Great insight into luxury brand content with great case studies to explain the theory

By Priyanka K

Jan 27, 2019

Very good course to kick off a management role in Fashion and Luxury retail companies

By Dominika R

Oct 17, 2016

Great course! Amazing teachers, a lot of information and very interesting interviews.

By Abhinav L

Nov 13, 2024

Informative course to learn about the business of fashion, including luxury fashion.

By Alla n

Jun 27, 2022

It was interesting and helpful to learn new information about management of fashion

By Milena M

Feb 6, 2022

Thank you University Bocconi and thank you Coursera for this amazing opportunity. :)

By Alessia D

May 30, 2020

Super interesting, very inspirational!

If you are a fashionista, you must to do this!

By Thalia P O

May 27, 2020

Interesting and easy to understand, all the cases and interviews are very helpful...

By Franziska

May 17, 2020

Great course. Learned a lot. The videos and reading material are very well prepared.

By Karina D

Feb 26, 2020

Vey interesting content, especially interviews with different brand representatives!

By Shokoufeh S

Feb 22, 2019

Wonderful opportunity to learn more and more about the industry in a very clear way!

By Sevinch O

Jul 9, 2023

The best course for anyone looking to explore the fashion industry! 100% recommend!

By Yueyi W

Aug 2, 2020

Very useful and high quality course for people who interested in fashion management

By Snigdha B

Jul 16, 2020

I LOVED IT, learned so much about the industry in terms of business and management.

By Andrea I (

Jul 5, 2020

excelente... las tima que no este en español... algunas traducciones no son buenas

By Giulia C

Apr 4, 2020

Very clear and practical, really good to understand the basics of fashion business.

By Yuliya S

Aug 18, 2018

Hello. Thank you for this Amazing possibility to Lean more atout fashion and luxury

By Rocío I P

Apr 27, 2023

Interesting course . Learn so much about luxury and the business. Had a great time

By Cynthia B

Mar 15, 2023

Súper clara toda la información, muy interesante la manera de aprender.

Me encantó!

By Ipek T

May 16, 2021

Really good lessons on real brand examples and interviews forum actual executives.

By Ananya S

May 13, 2021

Its a really in-depth and knowledgeable course. I enjoyed the learning experience.

By Svetlana S

Nov 27, 2018

Fabulous course to upgrade your knowledge in luxury and fashion management market!

By shamsher j

Nov 3, 2016

It helped me a lot to understand about luxury and the aspects of luxury retailing.