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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,977 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

LN

Apr 20, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1151 - 1175 of 1,433 Reviews for Management of Fashion and Luxury Companies

By Vladiana P

Apr 12, 2021

Fun, engaging, and packed with relevant information. It was created in 2014, so it might need a small update, considering how rapidly the world of fashion and luxury is changing (especially in 2021, after the pandemics), but all-in-all the course offers much inside information in a coherent, comprehensible way.

By 292_Vidhi S

Sep 21, 2020

The course is very informative. It has covered a lot of concepts and companies. The only thing which I think can be improvised is the old content. Most of the videos, examples are 5-6 years old. Apart from it I am glad that I got this opportunity to learn from such amazing professors at such a reasonable rate.

By Maria V V

Dec 4, 2016

Incredibly well structured course. It covers very interesting topics, which are essential for a career in Fashion and Luxury. The interactive lessons are very effective and there are great guest speakers. The only downside is that certain stats should be updated with more recent figures. Overall, great course!

By Swarnali C

Jul 15, 2020

I thoroughly enjoyed the Course. I have gained a lot of knowledge about the workings of the fashion industry. The interviews and discussing forum was very insightful. I did sometimes feel the options to the questions of the quiz weren't clear or were confusing. Other than that it was a marvellous experience.

By Sarah B

Nov 13, 2016

Cours très complet sur le management du luxe, permettant de comprendre les essentiels. Ces cours sont toujours illustrées d'interviews et permettent réellement d'enrichir les connaissances des plus adeptes du monde du luxe et de la mode. Il m'a permis, en outre, d'enrichir mon vocabulaire en anglais

By Carlos A R R

Jun 26, 2017

I loved studying that course, it is really insightful and complete, the only thing I would suggest is, please teach something about design, or design trends, so that way people can be more familiar with the industries, for example basics of sketching, foucus points, how to convine accesories, etc

By Aravind R

Jun 4, 2017

Interesting course material. Was specifically useful for me to bring together various elements from my diverse career background. Final exam format is a little surprising compared to the rest of the course material (including quizzes). Might be useful to have some practice material for this also.

By Ines R M

Jun 25, 2020

Amazing content, very well structured, good speakers and interesting cases. All the information is however outdated, from 2014. In terms of reports, it's not that important (because you can always find recent ones online), but in terms of news and trends in fashion world, it makes a difference.

By Skye M

Aug 9, 2020

Course structur is really good. Information is clear. have a very good picture delivered to students. However, i find quiz is a bit average, lots of quiz on less important information, where the quiz should focus on the main topics. ALSO, almost all Pinterest links/resource are not working.

By Anastasiia K

Apr 26, 2020

I'm giving 4 stars because I really enjoyed the course. It was very insightful and lecturers are very competent. I would suggest them anyway to update the lectures by giving the latest information and reports. It's been 5 years since the course has been updated, from my point of view.

By Marco G

Sep 3, 2020

This course provides useful information on the way we can build and manage a business in the fashion and luxury industry. I particularly liked the case studies presented: a great way to hear from successful professionals how they apply the concepts learned in the daily working life.

By Valentina V

Mar 11, 2018

Interesting the wide overview offered in the course. I would update some materials to the last 3 years of fashion and luxury business. Also would be interesting to have a better idea on Luxury Hotels GL as a more and more considered branch of Luxury. Thanks for this course.

By Gael M

Mar 18, 2017

That was a great experience to join this course. I work in the luxury retail and it helps me to have a clear vision of the current and future challenges in this business. I would like to go deeper in each subjects in applying later to a luxury and fashion management MBA.

By Eglė G

Jan 27, 2021

Was very interesting! Though the information sometimes feel quite outdated as we are in 2021 already. Especially in the digital field. Also, sometimes it's quite impossible to understand what teachers are saying :) But in general, it was a lovely and interesting course!

By Tommaso C

May 6, 2020

very interesting and a good opportunity to learn. only downside is that informations are a little old and should be updated. Very interesting the Deloitte report with fresh data. I suggest to update some modules to further improve the already high quality of the course.

By João P

Feb 12, 2023

Interesting and detailed course about Fashion and Luxury companies with real life examples and interviews with some of the most iconic and emerging brands in the market. I advise it to anyone with a particular interest in Fashion and Luxury and the business behind it!

By Vlora R

Oct 11, 2020

It is a great course to receive an overview of the Fashion and Luxury industry. Additionally, there is a great insight of the fashion business in Italy, which made me more curious.

I would recommend to update some parts and add more online management to the course.

By Lavi P S

Aug 5, 2020

Very interesting learning related to the fashion and luxury industry. I

Suggestion for a course update with the latest information and few more modules to highlight changes taken place for industry in the last few years, and redefined the fashion and luxury market.

By Natalia K

May 7, 2020

Thank you so much for this course, I’ve got a lot of useful and structured information. All the Models were really engaging. My only recommendation is to update the reports and articles you refer to during the course, as nowadays information is changing each day.

By Camilla M

May 25, 2020

The lessons are very interesting but they need to be updated. They require a medium knowledge of management / marketing (I don’t think it’s an easy course if you are a beginner).The pronunciation of the teacher (one of them, in particular) isn’t good at all.

By Lucía P

Apr 30, 2022

The content of the course is not bad, but one of the instructor speaks English in a way it is sooo hard to understand her, I just had to read the lessons because it was impossible to follow. Would have been better if she just spoke Italian with subtitles.

By Emmy

Dec 31, 2019

The Italian can be difficult to understand at times, and I feel that some parts of the course were redundant, but otherwise great and very informative! Wish it could be updated. It is quite outdated, especially considering how fast commerce is moving.

By thamiris p

Nov 22, 2021

Course is quite good, with a lot of information, especially if you're a begginer in fashion ans luxury industry. I didnt give 5 stars, because not all videos work and the english from the tutors are a bit broken and hard to understand sometimes.

By Paula V A

Apr 21, 2020

Very interesting if you are interested in fashion management. There is a lot of new think you can learn about retail, communication and fashion business models. I really recommend it, it was easy to follow and in my point of view very worth it.

By Alejandra D

Jun 29, 2021

I am a fashion and marketing student at university and i think the course summarize well the chain of work in the fashion business and I have learn a lot about how the luxury fashion world works and vocabulary that didn't know the meaning of.