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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,977 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

LN

Apr 20, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 31, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1326 - 1350 of 1,433 Reviews for Management of Fashion and Luxury Companies

By Veronica P

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Mar 12, 2023

muy interesante , y realmente enriquecedor

By Helios N

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Dec 22, 2024

very awareness, some technique were error

By Kavish

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Nov 19, 2024

Fluency in English could've been better

By Giorgia

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Mar 27, 2023

great to start studying these concepts

By Natalia D Q

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Jun 4, 2022

Excellent content an update is needed

By Martin A

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Jan 28, 2021

Great in general, but needs updating.

By Maria C P

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Jul 20, 2017

Clarity and vary interesting content!

By Jorge M R

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Aug 15, 2018

Muy completo y con clases de calidad

By Nidhie S

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Jul 11, 2023

Needs to update the course material

By Francesco I

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Jun 5, 2020

great course very interesting .

By Steve K

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Aug 18, 2015

Excellent teaching and material

By Nada K

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Apr 9, 2020

Well organised and very clean.

By Md. A

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Aug 13, 2020

This course is really amazing

By Eitan P

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May 8, 2020

Superb course! Teaches alot.

By Shraddha V

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Sep 23, 2017

Amazing content and delivery

By Elodie L

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Sep 5, 2015

Intéressant et bien illustré

By Noemi Q

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Jan 28, 2025

Es un curso muy interesante

By Maria R C

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Nov 28, 2024

Da un'infarinatura generale

By Yusr D

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Apr 8, 2024

Interesting and informative

By Fiona S

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Sep 5, 2021

may be actualized (in 2021)

By Alice A

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Jul 29, 2020

Interesting and inspiring

By Yilin Y

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Jun 29, 2020

This course is amazing.

By Giulia

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Nov 10, 2020

english was really bad

By Meline I N

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Nov 11, 2022

Very well organised

By Chiara B

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Apr 19, 2022

Really interesting!