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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,780 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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1026 - 1033 of 1,033 Reviews for Market Research and Consumer Behavior

By Amr H

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Jun 14, 2021

i cant understand any things from this course

By София К

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Nov 28, 2024

Жахливо що не відразу видається сертифікат

By Мария В

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May 10, 2024

So much talking and no value...

By Melika M

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Sep 27, 2024

bad and understandable accent

By Ricardo B M G

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Nov 30, 2018

terrible dumbed down stuff

By Meihui Z

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Mar 11, 2021

too simple and abstract

By Viktor K

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Jul 30, 2021

No practical use.

By Ekaterina E

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Oct 21, 2023

awful