Chevron Left
Back to An Introduction to Consumer Neuroscience & Neuromarketing

Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,400 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 16, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

Filter by:

851 - 868 of 868 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Antonis W S

•

Jan 5, 2023

The topic is very interesting and the instructor very knowledgeable. The interviews are also quite helpful. Unfortunately the course is not seamlessly delivered, seems rather that they have used 1:1 existing videos which are not well connected. There are also some technical problems (e.g. the video / sound quality of some of the interviews - esp. week 4 is not good). Also the reading materials are scientific publications which are not easy to read and the "so what" element is missing.

By Teresa M A

•

Aug 24, 2021

A lot could be improved, the video quality was bad, meaning the slides were almost impossible to read, and for one of the review questions there was no correct answer, all of them came up as false. Many people seem to have pointed it out in the forum for months, but nothing has been done about it

By josh m

•

Dec 6, 2023

A lot of fluff, and a lack of real structure or direction. From a marketing perspective, I didn't find it particularly informative or insightful. Perhaps it's just really dated now. I think the same insights are communicated far more effectively in other courses I'd done and books I've read.

By J-Man

•

Mar 13, 2020

Alot of the course is taken up by heavy reading material, lectures are often breif wheras interviews are long and often with sub-par audio. The course overall is a decent introduction but it could be polished to become a better learning experience.

By Mohammed G

•

Jun 3, 2021

wished it was more marketing-centric that could be commercially applied and less focussed on technical scientific knowledge.

By nidhi s

•

Sep 8, 2023

The interviews weren't great and the video 2 in the final assignment didn't load

By Nura

•

Jan 9, 2018

Instructor's pronunciation is sometimes unclear and videos are a bit tedious

By Christine W

•

Mar 9, 2017

For me personally: way to complex and brain rather than output focused

By Erick E

•

Apr 23, 2021

It´s good but you don´t feel the energy and gets a little bit boring

By ISABELLA D Y

•

May 3, 2021

The videos are too long and they just "speak" not teach.

By Parimal M

•

Mar 3, 2019

The delivery of the material was EXTREMELY DULL.

By Telmo J P P

•

Jun 14, 2018

Very superficial and dry

By Dante F

•

Aug 12, 2021

Se pusieron muy en decir como se investigan cosas que uno fuera de una gran universidad no podrá comprobar jamás y creo que no dieron ningún dato conciso que sirva para crecer en lo personal al tomar este curso, en mi opinión qsy

By Shalabh B

•

Oct 26, 2023

Disappointing. Lacks the depth I was looking for hence left it midway. Possibly wasted my money too.

By MOTUNRAYO B

•

Oct 2, 2023

not too setailed, i found the course totally boring and doesnt align with my goals

By Vashni C

•

Apr 15, 2020

I want to leave the course.

By Ms. S C

•

Jun 14, 2017

its boring