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Learner Reviews & Feedback for Introduction to Google SEO by University of California, Davis

4.6
stars
10,172 ratings

About the Course

Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape. SEO Evolution and Future Trends - Stay ahead of the curve by exploring the ever-changing SEO landscape. Learn to anticipate and adapt to future developments, ensuring your skills remain cutting-edge and relevant. Proven Strategies and Tactics - Master core SEO techniques to drive organic search traffic to your websites. Discover powerful methods to improve your search rankings while avoiding Google penalties. Hands-on Experience - Put theory into practice with exciting exercises designed to enhance your Google visibility. These engaging activities will solidify your understanding and provide immediate, real-world application of SEO principles, or help you create your own portfolio so you can get started with a career in SEO. This course is the first in our comprehensive SEO Specialization. By the end, you'll have a solid foundation in SEO and delve deeper into this exciting field. Get ready to transform your digital presence and unlock new opportunities in the world of search engine optimization....

Top reviews

KP

Oct 3, 2023

This was a very helpful introductory course which helped me to understand further areas of study I need to pursue in order to be effective in this field! Thanks UC Davis, I really enjoyed this course.

AP

Jul 11, 2020

The way of explaining the terms is excellent and content is very good . I leant many new things from this course. Going to do all the courses of this specialization. Thanks for the wonderful content.

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2601 - 2625 of 2,662 Reviews for Introduction to Google SEO

By Nishith R R

Jul 18, 2020

Very good guidline

By Christos L

Jan 31, 2021

Not good enough.

By Ángela C S

Jul 18, 2020

A lot of theory

By Clara R

Jul 2, 2024

Basic Course

By Sharron D

Feb 13, 2016

Good course

By Jessica B

Mar 20, 2016

Quite good

By MD R C

May 7, 2021

Too long

By Duc N

Aug 19, 2021

it's ok

By alaa h

Aug 15, 2020

good

By Manali S B

Jun 1, 2020

GOOD

By avani R

Aug 13, 2019

Good

By N S P

May 4, 2023

The Coursera course content viewing attempts failed, crashed, or locked up repeatedly. In the two weeks of the course, I used a high-seed LAN connection, which was stable for all sites except Coursera. I counted the number of times that the video feeds crashed and had to be rebooted: 158 times.

The number of times that I heard any response from Coursera to repeated messages: ZERO  

This is a 100% automated course with zero tech support or feedback. The “Report an Issue” message center yields zero response.

If you take this course, you have to deal with the repeated crashes by yourself. I found that it took more than 30 minutes to get a 7-minute video to feed.

The concept of online learning with multiple universities worldwide has great potentiall. 

Unfortunately, however, due to the above chronic failures, I cannot recommend this course or platform to any of my friends.

By Lucian P

Feb 7, 2024

The instructor must add a summary with strictly the most important details just before each week's quiz. There is a tone of unnecessary information! She should also try to be more energetic because really, I could hardly concentrate when I listened to her. The most important thing she must do is add a template for each of the following statements: "What you'll learn Critique the role of advertisements and corporate funding in the development of search Compare and contrast the functionality of search engine algorithms updates Write your own content for a website that will improve search results Develop an optimization strategy following best practices for a client to implement to help increase their ranking "

By Josh T

Jan 31, 2025

The course contents are several years out of date and presented in an unengaging manner. The PowerPoint presentations are rather poor and the audio quality is slightly inconsistent. There were some points where lecturers jumbled their words or stuttered but they didn't do re-takes. The exam questions aren't well selected and do not test one's understanding of SEO, rather, they test your ability to remember specific wording from the course. However, the course has some redeeming factors. Notably, they provide good, convenient links to further reading and learning materials. These links make it a good springboard for better SEO learning resources.

By Amanda M

Feb 23, 2021

The organization of this course was ineffective. It started with careers in SEO, even though it hadn't yet taught us anything about SEO to give us an idea of whether those would be interest to us. It then spent a week on history involving a lot of memorizing names of people and systems which is not very practical. Then a ton of content was crammed into the second to last week and only a small amount into the final week. Over all, I signed up for an introduction to SEO but didn't learn much practical information about SEO, particularly from the videos. I would not recommend this course as an introduction to the skills of SEO.

By Prajjwal M

Oct 31, 2020

I've been practically doing SEO for over 5 years now. I started with Internet Marketing and SEO when I was 14 years old.

I expected to learn some practical things. Unfortunately, this course is more of a "History" of SEO & Job Search than an introduction to SEO.

I feel doing the whole specialization would make sense, but not this course individually.

Almost no practical aspects of SEO were discussed. Pure theory.

The readings of the course have been carefully picked and are worth a read. It will take up the majority of your time and that'll be worthwhile.

By Emma P

Aug 25, 2023

This is very much a personal reflection but I would have benefitted far more from guided tutorials. While I know what factors to consider in SEO, I still wouldn't know where to begin with optimising. That might indicate a need to brush up on web development skills but I do think it would have been great to work through an example alongside the trainer.

By Luke G

Oct 21, 2018

It's somewhat harder to learn information and retain it when the speaker is stumbling over their content. Additionally, there are ways to show SEO optimization in a more interactive way. I think this course could be improved with a more thoughtful look at the content.

By Vaibhav G

Jan 30, 2025

Course completion is very painful as 90% of the time ONLY THE COURSE PAGE DOESN'T LOAD. Everything else works fine. I tried N number of things, deleting browsing history cookies and cache, tried different browsers, checked connection but Nothing works.

By Debbie

Jan 22, 2021

This class seemed like a lot of filler and was a bit unecessary. All of the most important info in this class could be have been put together in a starter module for a more advanced class instead. I finished all four weeks of the class in 5 days. Meh.

By Yuval D

Jul 30, 2020

The majority of the information is not useful in both academic or practical manner.

Too much is spent on career advice and historical review.

Very little value, theory or tactics is provided to anyone who needs to actually implement SEO.

By Ksenia K

Aug 8, 2024

Little real knowledge is provided, just a lot of links, without any skills or information that could be usefull. I am glad I only audited this course, otherwise it will be like losing money.

By Kristina

Feb 18, 2021

Good for general knowledge but still do not know how to start optimizing my website. Rather historical than practical

By milton c

Aug 23, 2020

This was more like the history of SEO, you don't really learn too much about the hands-on technical aspects of SEO.