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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,235 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JB

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

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601 - 625 of 1,376 Reviews for Digital Product Management: Modern Fundamentals

By Aviram V

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Aug 19, 2019

Superb course, brilliant, practical examples. A must for all UX and Product managers.

By Upahar S

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May 13, 2019

Very useful to my journey in building a product manager's mindset as well as skillset

By Vinicius A

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Jul 22, 2017

Excellent course. Recommend to anyone who already is or have interest to become a PM.

By Alexandra G

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Aug 17, 2021

Condensed, precise, interesting and valuable. Great content, definitely recommend it

By Kryvoruchek O

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Jan 25, 2021

Thank you so much for course! Usefull, informative and clear. I recommend!

Good luck!

By Camilo A P C

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Jul 21, 2020

You are going to enjoy and learn a Lot with this course.

Simple, clear and effective

By Abu B S

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May 31, 2020

it is fantastic courses, from this courses I learn much marketing knowledge. thank u

By Harish K R

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Dec 12, 2019

Excellent course structured perfectly and had a great experience learning the module

By Gee P (

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Jun 29, 2018

Good course for obtaining a complete fundamental overview of being a successful PM !

By Tomas E H

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Oct 29, 2020

This course is essential for understanding todays software and product development.

By dilip b

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Jul 18, 2020

Course was outstanding and Mr Alex Cowan style was highly impressive, all the best.

By Will V

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May 24, 2020

Great content with challenging questions but just right for a beginning PM. Thanks!

By SAURAV S

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Oct 4, 2019

Really liked the course - I would recommend highly - must have for Product Managers

By Khaled W A

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Sep 6, 2022

The course is highly informative and interactive.. doesnt let you get tired/bored.

By Heather O

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Nov 22, 2021

Great overview of product management; contextualizes innovation within a business.

By Jamie R

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Jan 22, 2018

Very good learning videos with excellent accompanying materials on Alex's website.

By Kiara C R

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Oct 17, 2021

Muy buen curso, aprendi a tener mayores conocimientos de como se crea una empresa

By Jackson T N

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Jan 26, 2021

Pleasure the opportunity to study Digital Product Management of this university.

By Subish V

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Apr 5, 2020

Its really commended course to understand Product management tools and Techniques

By Awe O D

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Jun 7, 2022

Its enagging, insightful and full of great lessons that will prepare you as a PM

By Devon F

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Jun 5, 2022

This course was great alot of infomration to learn and presented a fun challenge

By MirnaMachado S B

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Feb 28, 2022

Amazing Course!!! New informations!!! Many examples and methods to be a good DPM

By Richa K

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Jun 29, 2021

The course gives a detailed insight into digital product management fundamentals

By Enes A

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Nov 5, 2020

Alex is an engaging and pedagogue teacher. Course has a lot of relevant content.

By Bettina A

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Oct 11, 2020

An amazing course. This is a great first step into the product management world!