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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
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5,227 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JB

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

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By PAULA A G

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Jun 27, 2020

Genial!!!

By Mouza A N

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Jun 22, 2020

thank you

By Pintu D

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May 20, 2020

Excellent

By Christopher J

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Oct 11, 2017

Well done

By Prakash P

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Jul 1, 2022

Good one

By Jessica F F

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Jun 6, 2022

excelnte

By Rahul S

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Feb 5, 2021

Nice one

By Hanif M A

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Aug 18, 2020

Awesome!

By Ibrahem A M A

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Feb 28, 2019

Awesome!

By Iryna H

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Nov 30, 2022

super!

By Cempaka C M S

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Feb 27, 2021

Amazing

By Ahamed A

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Sep 30, 2020

AWESOME

By Jayme C

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Jan 28, 2019

Amazing

By Alexander A

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Jan 26, 2019

thank u

By Irina E

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Dec 31, 2017

Love it

By Majed T A

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May 12, 2024

Thanks

By ANAKHA T R

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May 20, 2020

useful

By Beatriz C M

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Feb 22, 2023

great

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Dec 9, 2022

great

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Nov 22, 2022

great

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Mar 20, 2021

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By DHEA P S

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Nov 24, 2020

Great

By Punitha M

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Nov 7, 2020

Super

By Johan H

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May 20, 2020

Great

By Cyril N

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Mar 30, 2020

Great