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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,227 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JB

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

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1326 - 1350 of 1,376 Reviews for Digital Product Management: Modern Fundamentals

By Arin g

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Dec 29, 2023

The course mentioned is friendly, but most of the things told or explained by Alex are approaching the product managers today. So, please explain as if I am new to the world of product management. In contrast, the explanation and teaching were very nice. Thanks, Alex!

By Alexandra C

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Mar 5, 2024

Some of the content is good but it also seems dated now. The lecturer doesn't always speak with clarity and his intent can be vague. It's acceptable for a native English speaker but would be difficult for anyone for whom English is a second language.

By Tajjammul H

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Dec 20, 2021

A useful introductory course. There is scope for improving quality of examples, test questions and more importantly interviews ( there is big difference compared to the insights derived from the interviews in Digital Transformation Module by BCG)

By Ryan A

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Nov 22, 2020

There were a few useful topics (HOOKS framework, Customer Discovery ideas), but a vast majority of the information is vague. The best use I got out of this course is googling the important topics and reading articles about them.

By Barath J

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Sep 18, 2021

I am a PM with 5 years of solid experience. Did I learn something new? Of course! But, felt the instructor rushes through the course and keep things at very high level. Overall the course is kind of okay.

By Siji G

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Mar 5, 2018

This is definitely a good course for a newbie, however as I was parallel looking at other content I see that this course may need a refresher and more practice sessions to make it better

By Shikhar J

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Nov 7, 2018

While I like the course, i feel it doesn't go deep into anything. I would have liked it better if we went deeper to sections like analytics, product planning, market analysis etc.

By Josh H

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Nov 23, 2022

A lot of information was covered. My biggest critique is to structure the quizzes in ways that more directly align with the information taught.

By Deleted A

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Feb 17, 2021

The structure is not so helpful, the moderator is with the examples not helpful, this course take a lot energy.

By George D

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Mar 13, 2020

course is great but mentor need more reality facts form real business life, use famous companies real cases.

By Cole Y

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Sep 28, 2020

The quizzes are poorly written and instructor is very biased towards methodologies he created.

By Manisha C

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Apr 29, 2023

The content was extremely good, but I found the teaching style a bit boring and unengaging.

By Gabriel D

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Jul 20, 2020

apresenta o básico sobre Product Management. Bom para quem está começando ou quer começar

By Alexandre A

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May 29, 2020

I'd appreciate more detailed content and how to use the tools and less interviews

By Olivia K

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Oct 22, 2018

This is a pretty high level overview for anyone curious about product management.

By Syed T N

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Aug 14, 2020

The quizzes were extremely tough and often, questions made no sense

By akshaya s

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Dec 1, 2020

Thank you sir , for making this course really interesting .

By Jeetendra J

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Sep 25, 2022

Found this course more on the strategic front.

By Parul G

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May 2, 2021

Need practical exmaples , its all theory

By Jenny C U m

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Sep 20, 2020

No tiene subtitulo en español.

By Philip P

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Jun 15, 2020

Very unclear quiz-questions.

By Aisha A

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Apr 6, 2022

not very beginner friendly

By Iago R C

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Sep 17, 2022

Information is crammed up

By tyler w

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Dec 10, 2021

Decent overview.

By Ekene

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Oct 1, 2024

Good course