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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1076 - 1100 of 2,534 Reviews for Customer Analytics

By Jason B

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Jan 25, 2016

Great course go so much out of each weeks topic.

By Rustam K

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Sep 22, 2015

I just started this course and already like it !

By blue a

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Jun 23, 2021

Tremendous Learning Experience, Thanks Wharton!

By Debdulal K

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Dec 19, 2020

Excellent course and builds incredible insights

By Irfan A

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Jun 27, 2020

Thank you for such a great learning experiences

By Charanjit

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Jun 5, 2020

Fantastic course . Great insights and takeaways

By Pritam A

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May 13, 2020

Great!! Learning. Right from basics to Advance.

By Maryna K

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Nov 22, 2019

Very informative and attention-grabbing course!

By Bhavya D

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Dec 25, 2018

Excellent course with diverse knowledge gained.

By Gloria L

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Oct 26, 2018

Great course, learned lots of useful techniques

By LIM Z J

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Sep 19, 2016

Learnt a lot from this session, a polished gem.

By Ernesto A R L

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Aug 16, 2016

Muy Interesante, sobre todo por el modelo BB/BG

By Abraham L B

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Dec 26, 2015

very practical and insightful at the same time!

By José d J D L C G

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Dec 2, 2015

Excellent course and teacher. Congratulations!!

By Sandeep K

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Nov 12, 2015

It was a good course. Eric lecture was awesome!

By jaime r m

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Mar 15, 2024

excelente cursos sobre el analisis de clientes

By muthu p

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Oct 16, 2022

methodoligy & content was very clear & useful

By Parag S

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Mar 6, 2022

Very insightful with simple and valid examples

By anjan m

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May 19, 2019

great course methodology and content.

loved it.

By Dennis D J

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Feb 10, 2019

Excellent engaging content, very enlightening.

By ASHWIN U S

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Oct 23, 2015

Excellent course! Got to learn amazing stuff..

By Nguyễn N H

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Jan 25, 2024

This Course is very useful with me. Thanks!!!

By XIAOJUN S

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Jan 3, 2023

learned a lot, thank you so much, professors!

By Lu Y

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Oct 23, 2022

Very detailed lecture and knowledgeabal PPT.

By Mateus B

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Sep 17, 2020

Super Helpful and good pieces of information.