Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
Top reviews
MA
Mar 22, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 6, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
2451 - 2475 of 2,505 Reviews for Introduction to Marketing
By Jesús A G S
•Jan 6, 2022
Very insightful course with very interesting ideas, but a little monotonous at times... By the way, I have learned a lot from these teachers!
By Kelly S
•Oct 3, 2019
Good basics to marketing. Learned a lot I can use as a budding Entrepreneur! Materials and especially examples are outdated by 5 years.
By Rachelle K
•Sep 24, 2020
Interesting course! I did find it a bit dry at times though and hard to absorb. The quiz questions were also a bit hard to understand.
By Ali A
•Aug 7, 2019
Lectures are great, but transcription is not very much helpful, it is better off to have a PDF file that is written on the topic.
By Shaun
•Mar 25, 2025
Good course learned alot, but the quiz sections and final exam is not done at all well. Would also loved to see some readings.
By Ricardo R
•Jun 10, 2020
Na descrição da especialização em Fundamentos de negócios estava descrito que a havia a legenda em português (Brasil) e não há
By Akarsh M
•May 16, 2020
I would have really preferred if the lectures came with the slides to make it less cumbersome. All in all a good course
By David B
•Jan 25, 2024
This course is a bit slapdash, and the lack of quizzes after each video makes it hard to prepare for the quizzes.
By Nicole D
•Jul 17, 2019
It was really good BUT it is from 2013... in 6 years a lot of things have changed specially in the digital area!
By Guido T
•Jan 21, 2016
Good introduction, some modules are more interesting (less obvious, or less of a "definition list") than others.
By William J
•Dec 12, 2015
Can't see the graphs due to subtitles. Very annoying, and makes it hard to comprehend what's being explained.
By Lai W K L
•Jun 8, 2020
The course was interesting but it could perhaps feature an applied section, or have some practice scenarios.
By Yuwei Y
•Dec 30, 2017
I feel this course is too few to illustrate the basic marketing principles. It just introduces some trends.
By Alisha C
•Apr 11, 2016
This course is good for starters. Just wish it had more mentions of live examples to go with the theory
By Radiya A A
•Jul 19, 2020
I wish there was a marketing plan for a startup business that I can use it and apply my learning
By Mahamudul H
•Jul 4, 2020
The theories are monotonous. It can be made fun using interactive examples and small exercises.
By Taylor P
•Jul 13, 2021
Not what I was looking for. Too much of a big picture overview. Looking for more specifics.
By Mayank B
•Apr 15, 2017
The course was somewhat disjointed and it would be good to have some notes.
By Trúc N
•Mar 18, 2020
It's great to extend your field with extra theories and references ;)
By shiva j
•Oct 31, 2018
Good material, but not satisfied with the quality of teaching.
By Oswell D
•Oct 17, 2018
Some good points covered. Some presenters better than others.
By Ashish K C
•Dec 9, 2019
I was expecting coverage of more fundamentals in the course.
By SUMIN C
•Sep 4, 2018
I liked but I hope that it covers more cases before theory
By Akintoye A
•Apr 3, 2017
I feel the course could have been more engaging. Thanks
By faraz a
•Jul 16, 2018
The course felt a little outdated for the year 2018