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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,173 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Mar 20, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 30, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

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326 - 350 of 1,079 Reviews for What is Social?

By Kathrin M B

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Jul 24, 2018

Very valuable content, very good methodology of learning, appealing speakers, easy to follow

By Greg C

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Feb 20, 2018

Great course I'm only up to week 5, but I've learn much more than I thought I would already.

By Rotem L

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Feb 5, 2018

a very good course with great videos and great insights

allready i see a change in my company

By Katie D

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Jul 17, 2017

A great beginning course to understanding social media and marketing. I highly recommend it!

By Junaid A

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May 14, 2020

Overall the course was interesting and i have earned a diverse knowledge of digital medium.

By Yu T C

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Sep 3, 2016

Great introduction, even I have not learned any course like this can also be good at this.

By Nadia W

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Feb 9, 2016

I like that this course requires you to actually do something active instead of only theory

By Clarissa V

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Nov 1, 2020

Learned a lot of new things about Social Media Marketing and the deep bits & pieces of it!

By Ömer E

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Aug 14, 2017

Great course with great professor... Just the right content for today's world of social...

By Jose R

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Apr 30, 2021

Amazing course! Great at developing further insights unto what social media marketing is.

By Lital P

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Nov 18, 2018

a very good course- really up to date and provides the student with practical information

By Megan N

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Jul 17, 2018

I thought the course was quite informative with good resources and positive interactions.

By Frank B

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Sep 8, 2016

This course is highly recommended. The material is well-presented and immediately useful.

By Mary F

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Dec 15, 2016

Great information. This course contains subject matter not readily available on the web.

By Kirk W

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Mar 17, 2016

Simply the best online course I've ever taken. Great pace, very engaging, well designed.

By Allison S d O

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Jul 8, 2020

Curso incrível, o idioma foi um pouco difícil, mas o site é bem simples e satisfatório!

By Nhu P

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May 3, 2019

Really great intro course! I am excited to join the next course in this specialization.

By Shashi B k

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Feb 16, 2019

everything is well illustrated and thanks to coursera to bring such universities here.

By nicola s

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Nov 10, 2015

very practical. While also providing an academic explanation of new marketing concepts

By Antika E

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Oct 2, 2015

Great for catching up with new trend. Knowledge is organized, well analyzed and useful.

By Raquel L

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Oct 29, 2019

There has been so much great information on social media platforms, and how they work.

By Adwait d

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Apr 28, 2016

Really great for organizations. But even better for professionals such as freelancers.

By Apurva J

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Aug 25, 2020

it is an amazing course. It helps me alot to understand the things in the marketplace

By Osama A H

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Apr 13, 2017

Vision now updated with magnificent science which i hope to be useful for my society.

By Guillermo D

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Sep 19, 2016

excelente profesional y muy biene structurado te abre el panorama y es realmente util