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Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School

4.5
stars
473 ratings

About the Course

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Top reviews

RT

May 2, 2017

Good understanding of methods to know what customer think and how they think.Useful for anyone doing market related activities. No indepth background needed to get into this course.

AT

Apr 14, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

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51 - 75 of 100 Reviews for Marketing: Customer Needs and Wants

By Dr. V P G

•

Aug 23, 2016

very good and knowledge based course

By KARAN M

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Apr 24, 2022

good course

and very skill improved

By Sumit K J

•

May 11, 2021

It was really helpful to me

By Salvator O

•

Jul 29, 2020

Insightful course content.

By Luka Z

•

Apr 30, 2017

Truly fantastic course!

By José L O E

•

Jul 17, 2020

Thank you from Mexico

By Mokhidil S

•

Oct 29, 2020

very helpfull course

By Joseph O A

•

Aug 23, 2018

Detailed overview of

By Girmaji K

•

Nov 28, 2020

Marketing is great

By YASH T

•

Apr 24, 2022

great learning

By Namrata R

•

Sep 21, 2020

Extremely good

By Prashant R

•

Sep 22, 2019

Nice learning

By Hamid S

•

Nov 19, 2016

thank you.

By Anis C

•

Sep 27, 2020

Excellent

By Fabio A d S

•

Oct 17, 2017

Wonderful

By Jose M R M

•

Apr 1, 2017

Very Good

By Javier C L

•

Jul 21, 2016

Very good

By Rishika C

•

Mar 10, 2022

Loved it

By Badal K S

•

Apr 3, 2019

Awesome

By PROMISE O

•

Dec 10, 2021

superb

By Gayathri

•

Jun 15, 2022

good

By CHINTANKUMAR C

•

Apr 15, 2022

good

By Mona A A

•

Jun 12, 2021

good

By Bhumika. P

•

Oct 24, 2020

Good