Back to Strategic Self-Marketing and Personal Branding
Learner Reviews & Feedback for Strategic Self-Marketing and Personal Branding by The State University of New York
232 ratings
About the Course
In this transformative course, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. The course, part of a broader specialization on career self-management training and certification, introduces a comprehensive approach to strategic self-marketing, including the innovative use of generative AI (Artificial Intelligence) for self-coaching.
By the end of the course, you will be able to:
-Understand the concept of marketing the skilled (professional) self and how it fits into broader career self-management strategies.
- Develop an effective strategic self-marketing plan tailored to the skills-based job market, leveraging tools such as the marketing communications mix.
- Articulate your job-related skills and personal capabilities convincingly and confidently to prospective employers.
- Construct a strong professional brand and image, with a deep understanding of reputation management and impression management strategies.
- Implement self-promotion and personal branding strategies effectively to advance your professional growth.
- Harness the power of generative AI to establish a robust self-coaching and self-monitoring system for your self-marketing activities, fostering your continual evolution and adaptability.
- Organize compelling digital artifact presentations to demonstrate your skill mastery and proficiency.
- Utilize peer feedback effectively to enhance your self-marketing and branding efforts.
With a unique focus on the innovative use of AI for self-coaching, this course is an excellent choice for individuals looking to differentiate themselves professionally, providing the tools and strategies to market one's skills efficiently and establish a powerful personal brand. We are confident that upon completion, you will be well-equipped to navigate your professional journey with strategic acumen.
Top reviews
NL
Oct 10, 2020
Recommended for students who want to go for a job interview. An insightful course filled with lots of questions to ponder upon and ask yourself that you never have thought of! Brilliant!
NB
Nov 3, 2019
Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.
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